The marking gurus at IKEA are probably kicking back and laughing as their latest catalog has turned from a big scandal to a series of viral internet memes which is gaining them more publicity than ever. IKEA had photoshopped women out of it’s catalogs for the Saudi Arabian market to fit in with religious beliefs and traditions.
FOR CREATIVE INSPIRATION
In partnership with our friends at Optus, we present the third in a three part Lost At E Minor video series that puts the spotlight on some young, handpicked Australian creatives, doing inspirational things within their chosen fields. Episode Three features 16-year old Melbourne-based producer, Gab Strum (aka Japanese Wallpaper), who has racked up thousands of plays over the past year or so via a number of well-blogged remixes ranging from City Calm Down and The Townhouses to bootlegs of The xx and Bon Iver.