Two Australian artists created a stop motion chalkboard animated store window for the famed Christmas display at Saks Fifth Avenue in New York City. The 80-second film by directors Lucinda Schreiber (from Photoplay) and Yanni Kronenberg was the only window of the six at the flagship store that was created by international artists. It has the distinction of being the only window by any invited artist, as Saks’ long-standing design company contractor installed all other windows. The technique used was similar to the pair’s award-winning Firekites music video. The clip garnered half a million YouTube hits and caught the attention of Saks Fifth Avenue executives, which led to the direct invitation to create the Christmas window commission. The window animation ran until New Year’s Day.
FOR CREATIVE INSPIRATION
In partnership with our friends at Optus, we present the third in a three part Lost At E Minor video series that puts the spotlight on some young, handpicked Australian creatives, doing inspirational things within their chosen fields. Episode Three features 16-year old Melbourne-based producer, Gab Strum (aka Japanese Wallpaper), who has racked up thousands of plays over the past year or so via a number of well-blogged remixes ranging from City Calm Down and The Townhouses to bootlegs of The xx and Bon Iver.