Two Australian artists created a stop motion chalkboard animated store window for the famed Christmas display at Saks Fifth Avenue in New York City. The 80-second film by directors Lucinda Schreiber (from Photoplay) and Yanni Kronenberg was the only window of the six at the flagship store that was created by international artists. It has the distinction of being the only window by any invited artist, as Saks’ long-standing design company contractor installed all other windows. The technique used was similar to the pair’s award-winning Firekites music video. The clip garnered half a million YouTube hits and caught the attention of Saks Fifth Avenue executives, which led to the direct invitation to create the Christmas window commission. The window animation ran until New Year’s Day.
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