Itdrewitself recently visited with illustrator, musican and all-round superhuman creative Pete Fowler at his studio near Brick Lane in London. A few hours spent chatting with Fowler and photographing his work space left the impression that there’s not much that Fowler wont try. Juggling various illustration, sculpture, animation and video projects as well as finding time for his ‘Psychedelic Yacht Rock’ band Seahawks, Fowler rarely rests on his laurels, and it has to be said that the world is definitely a better place for it.

SPONSOR

Master of monsters, banjo playing owls, and, of course, Monsterism Island? Pete Fowler has made his long overdue music video debut after being approached by UK band Clinic for their single, I’m Aware, taken from their new Bubblegum album.

Whilst the band originally wanted an animation, Fowler developed the concept of a puppet show for adults and the band went with it. The video tells the story of a cult elder on a vision quest and comes complete with a sun vomiting up a rainbow. The ‘cast’ was made by cult textile artist, The Felt Mistress. Pete Fowler also made his puppeteering debut and operated the guitar player for the filming.

Boxfresh is a British streetwear company notable for its emphasis on DIY fashion. Their Boxfresh vs Series, a collection of collaborations ranging from straight fashion into the bicycle arena, has just launched their latest battle — between Boxfresh and Pete Fowler, of Super Furry Animals artwork fame. The collection is a predictable if not workable meeting of the minds. As much as Fowler’s bright, anthropomorphism style compliments the Boxfresh fringe aesthetic, it’s not like anyone is surprised. The hoodies and cardigans are a savvy and signature addition to any wardrobe, but overall this is just another line of predictable strongly coloured, slightly ill fitting street wear.