Just when we thought the whole cupcake craze was starting to fizzle, along comes high-end shoe designer Patrick Cox with a rad new take on the scrumptious little treats. While soccer moms and sorority sisters might flock to New York’s pastel-hued Magnolia Bakery to satisfy their cupcake cravings, Cox Cookies & Cakes in London’s chicer-than-thou Soho District is the destination of choice for hipsters, fashionistas and film industry types.
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