Do you follow the herd? Whether we like it or not, we are all ‘sheeple’. My new large-scale photographic series Sheep Nation includes 23 intimate and introspective portraits of sheeple. Behind every mask lies a personal truth: an innocence, a sense of individualism, a longing to be seen and heard. The 6 mises en scène depict people unable to think for themselves, allowing the influences of different forms of media to undermine their own identity and wander mindlessly in herds, like sheep.

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Rui Ribeiro is an illustrator with a graphics background, so his technical skill and attention to design can be seen in his work. His works have messages reflecting today’s society, as well as human details, like hair, to infuse his style with highly detailed finishing.

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