Brands’ real-time marketing efforts after Suarez’s World Cup bite

Darwin Cosico Contributor

By Darwin Cosico in New Trends on Thursday 3 July 2014

The world wide web has been buzzing over the last couple of days after Uruguay’s star player Luis Suarez took a bite out of Italian defender Giorgio Chiellini during the Italy vs. Uruguay World Cup match. This is not the first time that the talented forward has exhibited some animalistic tendencies, and it didn’t take long before brands such as Snickers and Bud Light hijacked the incident.

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Tommy Lee Jones helps sell Canned Coffee in Japan

Rachel Oakley Contributor

By Rachel Oakley in New Products on Thursday 26 September 2013

When Tommy Lee Jones isn’t playing some poker-faced colonel or fighting off aliens to save the world, he’s helping the world of canned coffee stay afloat in Japan. From vending machines to billboards and of course, the hilarious and clever TV commercials, Mr. Jones is a canned coffee hero in the Land of the Rising […]

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Brilliant marketing for budget hotel, Hans Brinker

Low Lai Chow Contributor

By Low Lai Chow in Cool Travel on Wednesday 18 September 2013

It claims to have been ‘proudly disappointing travellers for 40 years’ — or so goes the refreshingly straight-talking marketing spew of Hans Brinker, a budget hotel in Amsterdam. We can’t recall the last time we’ve wanted so badly to stay in a terrible room with ‘levels of comfort comparable to a minumum-security prison’ and ‘doors […]

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Illustrator Julia Durgee creates an animated marketing interview

Julia Durgee Reader Find

By Julia Durgee in New Illustration on Wednesday 24 July 2013

Facing a tough job market, even for an MBA, I know have to differentiate myself from my fellow applicants. I researched “creative job searches” and came across some inspiring, breakthrough ideas by Alex Brownstein and Brandon Kleinman.

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Guerrilla grammar marketing campaign corrects spelling mistakes in graffiti

Alicia Thompson Reader Find

By Alicia Thompson in New Trends on Friday 5 April 2013

Check out this great guerrilla marketing campaign from The Tutor Crowd. They have been going around the streets of London to correct spelling mistakes in graffiti. This is a genius idea to get media coverage and brand exposure. If you are working in a marketing department, look and learn. The advertising campaign was created by […]

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Painted Ladies: new art by Charmaine Olivia

Meryl Pataky Reader Find

By Meryl Pataky in New Art on Thursday 26 April 2012

For all of you aspiring artists out there, take your cues from this girl. Charmaine Olivia: a self-taught painter and marketing guru, she is one of the most popular people on Instagram and has a fan following of tens of thousands.

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Creative 3D wall art marketing stunt by Haier Appliances

Contributions Reader Find

By Yvonne Hong in New Trends on Saturday 1 October 2011

Where art meets marketing. The three-dimensional wall art is a creative experiential marketing technique employed by Haier to give show-goers a taste of something unique at the Good Food and Wine Show. Show-goers are not interested in washing machines and refrigerators. So draw their attention by offering free photos posing in front of the cool 3D art. Clever!

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