Everyone can recognize the Apple logo with the word ‘apple’ actually beside the logo. It’s minimalistic and beautiful. Who needs words when your brand is so well known? So here’s the trick. Can you recognize other logos once the company name it removed? Take the quiz to find out!

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Chicago-based artist Mark Siber snaps tall advertising signs in the United States and Europe, then digitally erases their supporting pillars, lending them an almost reverent appeal as they appear to float in mid-air. It says something about the absurdly blind idol worship that people can ascribe to brands.

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As if Comic Sans doesn’t make you want to tear your eyeballs out already, Russian designer Oleg Tarasov reimagined the logos of famous brands in the typeface we all love to hate. Conclusion: Comic Sans was designed with the intention to make everything look like it’s made of Play-Doh.

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It’s interesting to see how the logos of different brands evolve over time. The style and sophistication of a logo changes as the brand it represents becomes more developed and refined. Here are some logos of iconic brands as they were originally designed, and how they look today. You can see how the brands wanted their audience to view them when they were first founded, and how the brands perceive themselves today.

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In probably the most entertaining TED talk I’ve seen, book designer Chip Kidd discusses his process of creating beautiful and iconic book jacket designs. These include the famous Jurassic Park logo, David Sedaris’ Naked, and Huraki Murakami’s latest 1Q84. It’s interesting to hear his thought process behind typography, its juxtaposition with imagery, and also the importance he places on the responsibility he has to the author. He’s also hilarious. I guarantee you’ll be giggling non-stop for 17 minutes.

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Craig Duffney is a designer and artist living on New York City’s Lower East Side. He celebrates his birthday every year on March 4th, which is the only calendar date that is also a command. Duffney can design a logo or create something good that you will want to hang in your bedroom or place in your pocket forever. He also has an incredible flannel shirt collection. He can only do three things, but he can do those three things very well. He likes to see his name.

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Nathan Vincent knits and crochets stereotypically male images — guns, mounted animal heads, John Deere logos, lawnmowers — to make a comment about the gender assumptions specific to certain crafts.

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Chances are, if you’re into metal at all, you’ve seen some of Christophe Szpajdel’s work. The Belgian forestry engineer has designed some of the genre’s most recognizable logos – Emperor, Borknagar, Old Man’s Child, and Enthroned among many others. A recent Vice Magazine spread elicited some pretty ignorant responses deriding his designs as unreadable. What the uninitiated fail to comprehend, however, is that heavy metal logos say everything one needs to know about a band (whether they’re thrash, death, black, or grindcore, and whether they’re Satanic, pagan, punk influenced, neo-Nazi, or humor-driven), and sometimes illegibility is the whole point.

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Personally, I think the new AT&T logo sucks. In attempting to make it look 3-D, the designers have also made it look like a scoop of ice-cream, not exactly what I associate with cellphones. Neatorama recently posted a rundown of how a few other iconic logos evolved. [while we're on it, check out the Wolda design a logo competition]

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