Famous logos rebranded with truth and reality

Inigo del Castillo Contributor

By Inigo del Castillo in New Design on Monday 6 January 2014

Universal Unbranding is a satirical series by Paris-based collective Maentis that pokes fun at famous logos and the institutions they represent by redesigning them with a dash of painful truth and harsh reality. Maentis didn’t spare large corporations, no matter how loved or popular they are. For instance, they took the Nike logo and used […]

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Brands turned into Angry Birds

Darwin Cosico Contributor

By Darwin Cosico in New Design on Wednesday 4 September 2013

Angry Birds has been at the forefront of the mobile gaming revolution and we can all agree that it’s here to stay. For now at least. Yakushev Grigory, a Russian designer from Saint Petersburg, has transformed various brands into Angry Birds. Damn, it’s fun.

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Quiz: Logos with words removed

Annie Churdar Contributor

By Annie Churdar in Cool Websites on Monday 11 February 2013

Everyone can recognize the Apple logo with the word ‘apple’ actually beside the logo. It’s minimalistic and beautiful. Who needs words when your brand is so well known? So here’s the trick. Can you recognize other logos once the company name it removed? Take the quiz to find out!

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Logos that float in midair

Low Lai Chow Contributor

By Low Lai Chow in New Photography on Wednesday 26 December 2012

Chicago-based artist Mark Siber snaps tall advertising signs in the United States and Europe, then digitally erases their supporting pillars, lending them an almost reverent appeal as they appear to float in mid-air. It says something about the absurdly blind idol worship that people can ascribe to brands.

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Famous logos redesigned in Comic Sans

Rebekah Rhoden Contributor

By Rebekah Rhoden in New Design on Wednesday 17 October 2012

As if Comic Sans doesn’t make you want to tear your eyeballs out already, Russian designer Oleg Tarasov reimagined the logos of famous brands in the typeface we all love to hate. Conclusion: Comic Sans was designed with the intention to make everything look like it’s made of Play-Doh.

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Logos of famous brands: then and now

Rebekah Rhoden Contributor

By Rebekah Rhoden in New Design on Wednesday 29 August 2012

It’s interesting to see how the logos of different brands evolve over time. The style and sophistication of a logo changes as the brand it represents becomes more developed and refined. Here are some logos of iconic brands as they were originally designed, and how they look today. You can see how the brands wanted their audience to view them when they were first founded, and how the brands perceive themselves today.

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TED Talk video: Book jacket designs by Chip Kidd

Gavin Aung Than Reader Find

By Gavin Aung Than in New Design on Tuesday 17 April 2012

In probably the most entertaining TED talk I’ve seen, book designer Chip Kidd discusses his process of creating beautiful and iconic book jacket designs. These include the famous Jurassic Park logo, David Sedaris’ Naked, and Huraki Murakami’s latest 1Q84. It’s interesting to hear his thought process behind typography, its juxtaposition with imagery, and also the importance […]

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Craig Duffney

Kareem Black Reader Find

By Kareem Black in New Design on Thursday 1 April 2010

Craig Duffney is a designer and artist living on New York City’s Lower East Side. He celebrates his birthday every year on March 4th, which is the only calendar date that is also a command. Duffney can design a logo or create something good that you will want to hang in your bedroom or place […]

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Nathan Vincent

Gerry Mak Reader Find

By Gerry Mak in New Art on Tuesday 23 February 2010

Nathan Vincent knits and crochets stereotypically male images — guns, mounted animal heads, John Deere logos, lawnmowers — to make a comment about the gender assumptions specific to certain crafts.

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Christophe Szpajdel’s metal logos

Gerry Mak Reader Find

By Gerry Mak in New Design on Friday 23 January 2009

Chances are, if you’re into metal at all, you’ve seen some of Christophe Szpajdel’s work. The Belgian forestry engineer has designed some of the genre’s most recognizable logos – Emperor, Borknagar, Old Man’s Child, and Enthroned among many others. A recent Vice Magazine spread elicited some pretty ignorant responses deriding his designs as unreadable. What the uninitiated fail to comprehend, however, is that heavy metal logos say everything one needs to know about a band (whether they’re thrash, death, black, or grindcore, and whether they’re Satanic, pagan, punk influenced, neo-Nazi, or humor-driven), and sometimes illegibility is the whole point.

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Evolution of Logos

Gerry Mak Reader Find

By Gerry Mak in New Trends on Saturday 16 February 2008

Personally, I think the new AT&T logo sucks. In attempting to make it look 3-D, the designers have also made it look like a scoop of ice-cream, not exactly what I associate with cellphones. Neatorama recently posted a rundown of how a few other iconic logos evolved. [while we're on it, check out the Wolda […]

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