Universal Unbranding is a satirical series by Paris-based collective Maentis that pokes fun at famous logos and the institutions they represent by redesigning them with a dash of painful truth and harsh reality. Maentis didn’t spare large corporations, no matter how loved or popular they are. For instance, they took the Nike logo and used […]
Angry Birds has been at the forefront of the mobile gaming revolution and we can all agree that it’s here to stay. For now at least. Yakushev Grigory, a Russian designer from Saint Petersburg, has transformed various brands into Angry Birds. Damn, it’s fun.
Everyone can recognize the Apple logo with the word ‘apple’ actually beside the logo. It’s minimalistic and beautiful. Who needs words when your brand is so well known? So here’s the trick. Can you recognize other logos once the company name it removed? Take the quiz to find out!
Chicago-based artist Mark Siber snaps tall advertising signs in the United States and Europe, then digitally erases their supporting pillars, lending them an almost reverent appeal as they appear to float in mid-air. It says something about the absurdly blind idol worship that people can ascribe to brands.
As if Comic Sans doesn’t make you want to tear your eyeballs out already, Russian designer Oleg Tarasov reimagined the logos of famous brands in the typeface we all love to hate. Conclusion: Comic Sans was designed with the intention to make everything look like it’s made of Play-Doh.
It’s interesting to see how the logos of different brands evolve over time. The style and sophistication of a logo changes as the brand it represents becomes more developed and refined. Here are some logos of iconic brands as they were originally designed, and how they look today. You can see how the brands wanted their audience to view them when they were first founded, and how the brands perceive themselves today.
In probably the most entertaining TED talk I’ve seen, book designer Chip Kidd discusses his process of creating beautiful and iconic book jacket designs. These include the famous Jurassic Park logo, David Sedaris’ Naked, and Huraki Murakami’s latest 1Q84. It’s interesting to hear his thought process behind typography, its juxtaposition with imagery, and also the importance […]
Craig Duffney is a designer and artist living on New York City’s Lower East Side. He celebrates his birthday every year on March 4th, which is the only calendar date that is also a command. Duffney can design a logo or create something good that you will want to hang in your bedroom or place […]
Chances are, if you’re into metal at all, you’ve seen some of Christophe Szpajdel’s work. The Belgian forestry engineer has designed some of the genre’s most recognizable logos – Emperor, Borknagar, Old Man’s Child, and Enthroned among many others. A recent Vice Magazine spread elicited some pretty ignorant responses deriding his designs as unreadable. What the uninitiated fail to comprehend, however, is that heavy metal logos say everything one needs to know about a band (whether they’re thrash, death, black, or grindcore, and whether they’re Satanic, pagan, punk influenced, neo-Nazi, or humor-driven), and sometimes illegibility is the whole point.
Personally, I think the new AT&T logo sucks. In attempting to make it look 3-D, the designers have also made it look like a scoop of ice-cream, not exactly what I associate with cellphones. Neatorama recently posted a rundown of how a few other iconic logos evolved. [while we're on it, check out the Wolda […]