Honest Slogans: what people really think of brands

Darwin Cosico Contributor

By Darwin Cosico in New Design on Thursday 24 October 2013

We all perceive things differently, but there’s a general consensus that some brands are closely associated with something else – whether it’s positive or negative is another thing. Honest Slogans is an amusing tumblr of what people really think about some of the brands out there. The blog was created and managed by Clif Dickens, a graphic designer from Nashville, Tennessee.

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The logic behind the Pepsi Logo by Mohamad Turky

Darwin Cosico Contributor

By Darwin Cosico in New Design on Wednesday 4 September 2013

Pepsi is without a doubt one of the world’s most recognizable brands, but have you always wondered about the logic behind Pepsi’s logo? Mohamad Turky, a Cairo-based multimedia specialist, has created these entertaining illustrations of what he thinks whenever he see one of their advertisements.

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Making mandalas from brand logos

Low Lai Chow Contributor

By Low Lai Chow in New Design on Thursday 11 April 2013

Swedish artist Gunilla Klingberg explores consumerism by constructing a spiritual symbol — the mandala — from repetitive patterns of brand logo visuals. The majesty of these gigantic circular mandalas is a wry reminder of just much people worship their everyday grocery supplies.

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Colourful logo made from toothpaste

Contributions Reader Find

By Contributions in New Design on Thursday 14 March 2013

Melbourne-based Lure Graphics is a graphic design studio with an uncommon approach. Founded by 23-year-old graphic designer Melissa Pepers, their effervescent and successful concepts are inspired by life. The eye-catching logo featured here, designed for vending machine company Candy Solutions, demonstrates Lure Graphics’ avant-garde process. Beginning with handcrafted letterforms created from toothpaste, the company’s monogram […]

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It’s proven: Windows 95 fights anti-semitism

Low Lai Chow Contributor

By Low Lai Chow in New Trends on Tuesday 11 December 2012

Windows 95 was the best Windows version ever. So when we found out about how a Redditor and his friend “took care of a graffitied swastika” by covering it up with the Windows 95 logo, we completely understood. Bet the Windows logo design guys never saw this coming when they came up with it 17 […]

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Animated TV shows rebranded as hipster fashion logos

Contributions Reader Find

By Rumplestiltskin in New Design on Thursday 9 August 2012

As an exercise in logo examination, I re-branded popular animated shows from the twentieth century as they would look if designed to market themselves as a hipster fashion label.

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Honest parody ad slogan ideas

Jonathan Terhaar Contributor

By Jonathan Terhaar in Cool Websites on Wednesday 28 March 2012

The corporate world has become an easy target in the age of the Internet, when everybody knows a brand’s logo at a mere glance. As an idle advertising major, I couldn’t help but appreciate the pure honesty and truth behind these parody slogan ad ideas.

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VIDEO: The evolution of Universal Studio’s branding

Jamie Dwyer Reader Find

By Jamie Dwyer in Video on Sunday 11 March 2012

Universal Pictures is celebrating its 100th anniversary with an updated logo, which made its debut last week leading into Dr. Seuss’ The Lorax. In this captivating video, watch the evolution of Universal’s branding through the years. I’m quite partial to the earliest black and white variations, while the classic 80s logo gets some serious nostalgia […]

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Places We Should Go

Contributions Reader Find

By Mark Sarmel in New Products on Tuesday 28 June 2011

Inspired by dark, out of the way bars, Places We Should Go is a project by Mark Sarmel that revolves around four imaginary bars. They’re just the type of place one might accidentally stumble into and instantly feel at home, or not, but then the best adventures are often those that are unexpected.

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Grandpeople

Kate Barnett Reader Find

By Kate Barnett in New Illustration on Friday 29 February 2008

The Norwegian design studio Grandpeople produce a range of graphic design, illustration and art direction that is varied and always interesting. Clients are based in fashion, music, art and culture, which make for engaging projects plus cool illustration and design techniques. Plus, their logo is one of the best I’ve seen in ages.

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Evolution of Logos

Gerry Mak Reader Find

By Gerry Mak in New Trends on Saturday 16 February 2008

Personally, I think the new AT&T logo sucks. In attempting to make it look 3-D, the designers have also made it look like a scoop of ice-cream, not exactly what I associate with cellphones. Neatorama recently posted a rundown of how a few other iconic logos evolved. [while we're on it, check out the Wolda […]

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