Created by MENOSUNOCEROUNO, an advertising, branding, and digital agency based in Mexico, Just In Case is an end-of-the-world survival kit that contains necessities needed to make us feel better, just in case the world does decides to end. From dark chocolate laced with cinnamon that’s covered in sugar, to basic water, this wonderfully modern designed and crafted kit is a sure must have. Just in case.
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This heart-warming video is part of the Canon Shine movement, where Canon are aiming to bring back the power of the photograph - encouraging people to submit a photograph and use their lens to change the world.
In this clip, Australian cricket legend and founder of the Waugh Foundation, Steve Waugh, chooses Daniel as his subject - a 19 year old man who has spinal muscular atrophy. His robotic arms allows him to do simple things like pet his dog and comb his hair.
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