This woman tries on jeans for a living because she has the perfect, er, butt

Rachel Oakley Contributor

By Rachel Oakley in News on Thursday 24 September 2015

Natasha Wagner has a secret weapon… it’s her butt. For fourteen years this anatomically-gifted woman has been trying on jeans for designers, and getting paid for it.

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This is possibly the only pair of DIY anime jeans in the world

Kenny Ong Contributor

By Kenny Ong in New Fashion on Friday 22 August 2014

While fashion designers all over the world are wringing their hands in despair over what new designs they can possibly come up with for the next season’s pair of must-have jeans, one German cosplayer already has it down pat. Make it anime, of course! Known only as Kirameku for now, she has cunningly made good use of some water-based textile paints to draw strategically positioned 2D lines and creases on a pair of plain denim jeans.

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Urban legend video screams product placement

Jamie Dwyer Reader Find

By Jamie Dwyer in Video on Saturday 10 March 2012

In this short and clever addition to the Blair Witch/Paranormal Activity horror-reality genre, we are presented with a gaggle of teens in jeans. Wranglers, as it appears.

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Dr Denim’s new male cuts

Michelle Wilding Reader Find

By Michelle Wilding in New Fashion on Friday 19 March 2010

If jeans were a drug, then Dr Denim’s would indubitably be my drug of choice. But better yet, our favourite Doc’s designs just keep getting cooler and, well … finer. I’m absolutely marvelled by their two latest fits: the Osmond (skinny fit) and Raymond (regular fit). While the Osmond features a bleached down wash in […]

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Wrangler’s interactive website

Kira Heuer Reader Find

By Kira Heuer in Cool Websites on Friday 12 February 2010

Wrangler Jeans makes its comeback with the coolest fashion website we’ve seen in a long time. A fun way to waste five minutes of your work day.

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Evisu: Spring/Summer 2010

Chris Nolan Reader Find

By Chris Nolan in New Fashion on Tuesday 17 November 2009

Most people would frown when the word Evisu comes out of someone’s mouth. Having built a brand in Japan on the back of quality production, Evisu in recent years has been pretty far off the mark. With over embellishments and the the excessive printing of their distinctive logo — the Kamone (seagull) — pretty much everywhere and anywhere on the jeans. Things are about to change down in Evisu world with the recent appointment of proven world class denim designer Scott Morrison and his loyal fellow denim head crew.

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Jeans that glow in the dark

Zolton Editor

By Zolton in New Products on Saturday 24 October 2009

Remember hyper-colour t-shirts and Wham’s day-glo video for Wake Me Up Before You Go Go? Yeah? Well these new jeans from Diesel are in the same ballpark. A special fluorescent coating, devised to be glaring under UV lights, is layered on the denim and cotton, so that on denim, hidden graphics are revealed under black lights. Now that’s what we call standing out from the crowd.

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Japanese bikini jeans

Zolton Editor

By Zolton in New Trends on Thursday 15 January 2009

Ok, so we all know that low-rider pants are back in again, but these bikini jeans by Japanese fashion label, Sanna Brazil (go figure!), are taking it all that little bit too far. Apparently they combine ‘ultra low-cut blue jeans with an integrated string bikini bottom, with a super sexy yet extremely flattering’ fit. But […]

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Dr Denim jeans

Michelle Wilding Reader Find

By Michelle Wilding in New Products on Tuesday 9 December 2008

Jeans are a science, a science based on the deep knowledge of denim, washes and patterns, according to Dr. Denim, who have certainly twisted and turned every single atom of all their jeans into perfection. Each pair exudes a progressive design, made of superior quality at fair prices. My high waists have become the most […]

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Cheap Monday jeans

Michelle Wilding Reader Find

By Michelle Wilding in New Fashion on Saturday 8 November 2008

These little pieces of stained material are the best things since Lee made super-tube jeans for booty. Averaging between $90-$110, the concept behind Cheap Monday jeans is to offer a trendy tight fit for an extremely low price. They are not only made with a fashionable high waist to mould your body, but seamlessly stretch to your comfort while shrinking in a hot wash; just like other designer tubes that would cost you $300 plus. Another perk is the vast array of hues available. So bring out the bargain-lover in you and find these Sweden-made gems at Melbourne’s Alphaville.

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Our Legacy’s Swing of the Pendulum

Carolyn Dempsey Reader Find

By Carolyn Dempsey in New Fashion on Tuesday 4 March 2008

Much like layers, when it comes to menswear, Old World Gatsby never really goes out of fashion. All tapered straight leg pants, boat shoes and fitted cardigans, ‘The Swing of the Pendulum’ collection by Our Legacy is one of the best uses of old money style I’ve seen.

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