This month sees the relaunch of Crabtree & Evelyn’s fine food range under a new packaging design by Smith and Milton. In response to a challenging brief to inject life and character back into the brand, Smith and Milton delved deep into the Crabtree & Evelyn archives and found generations of beautiful hand-drawn illustrations, reworking them into an opulent wrapping to deliver stunning results.
FOR CREATIVE INSPIRATION
In partnership with our friends at Optus, we present the third in a three part Lost At E Minor video series that puts the spotlight on some young, handpicked Australian creatives, doing inspirational things within their chosen fields. Episode Three features 16-year old Melbourne-based producer, Gab Strum (aka Japanese Wallpaper), who has racked up thousands of plays over the past year or so via a number of well-blogged remixes ranging from City Calm Down and The Townhouses to bootlegs of The xx and Bon Iver.