Director and producer Will Armstrong’s new test commercial for Jaguar is a stunning look at scenic Ireland and perhaps one of a few car commercials in the world that doesn’t, well, feature a car. A Silver at Cannes Young Director Award 2012 doesn’t hur,t either.

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The XKX Jaguar is a new generation electric roadster, aimed at pushing both performance and power efficiency to a new level. This concept tries to revive the glorious design lines of the brand, with new aerodynamics tailored around the electrical elements of the power system, as well as cutting-edge energy feedback.

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