IKEA ain’t just making furniture these days, it’s also making ads that includes one of happy bopping kids playing house with their happy bopping imaginations. Oh, and to the tune of happy bopping music of course, by Irish band Masters in France. Called Playin’ with my Friends, this is one in a series by ad [...]
The marking gurus at IKEA are probably kicking back and laughing as their latest catalog has turned from a big scandal to a series of viral internet memes which is gaining them more publicity than ever. IKEA had photoshopped women out of it’s catalogs for the Saudi Arabian market to fit in with religious beliefs and traditions.
Following the huge furore over Swedish furniture chain IKEA’s strange decision to remove women from its Saudi Arabia catalog, some netizens have wryly retaliated by replacing women with IKEA products. Haha, what a brilliant idea.
The beloved build-it-yourself Swedish furniture store, IKEA, is now launching a chain of budget hotels throughout Europe. The first of these hotels will open in Germany in 2014, and 100 hotels will open soon after. However, the hotels are adopting IKEA’s philosophy of reasonably priced quality, rather than their actual furniture.
Barking lots … erm, we mean parking lots, for dogs? They now exist in Germany’s IKEA outlets as rectangular astro-turf lawns set aside for dog owners to park their dogs while they shop. Looks rather cosy, too.
When I first heard about this, I was surprised that a Swedish company known for selling a variety of household items have created something so different from their usual products: the first eco-friendly digital cardboard camera called the KNÄPPA. Running on two AA batteries and able to hold up to forty images, it is apparently [...]
Apparently, life isn’t as perfect as you would assume for the immaculate models living inside the IKEA catalog. With this amusing short, Jeroen Houben, Tim Arts and Stefan van den Boogaard show us the real-life drama that goes on beyond what we can see from the outside. The four minute short won the jury prize [...]