Stepping on the world to make it green

Low Lai Chow Contributor

By Low Lai Chow in New Trends on Friday 5 October 2012

There’s this incredibly corny Linkin Park music video where the parched ground reacts to every magical step that Mike Shinoda takes with plants that spring up in their place. This work is a bit like that, but more poetic. In a project commissioned by the China Environmental Protection Foundation to walk more and drive less, DDB China’s Jody Xiong came up with the idea of sprawling a 12.6m x 7m canvas of a leafless tree across a pedestrian crossing. Pedestrians who crossed the road from either side would leave their green footprints behind — they first had to walk over a flat sponge that was soaked in green paint — so the more people walked, the more they helped the world to be green.

Read more

Green Ribbons

Snell Reader Find

By Snell in New Eco on Thursday 24 April 2008

An example of another green approach to city living, the Green Ribbons project connects a number of high rise condominiums in the Heping neighbourhood of Tianjin.

Read more

close

Like us on Facebook

Don't show this again - I already like Lost At E Minor