By Zolton in New Design on Wednesday 24 June 2009

You’ve probably noticed our new logo sitting next to the rotating banners in the Lost At E Minor masthead. It was the fruits of an on-site logo design contest and is the work of London-based creative director, David Marc Marinelli. We asked David to give us the rationale behind his winning entry and to tell us about some of the logos that have inspired him over the years: ‘The Lost At E Minor name already speaks in volumes. It stands strong and its complexity commands attention, so I knew early on that the logo needed to be a typographic treatment. It also had to be unconventional, and appeal to the diverse but ultimately design-inspired readership. It needed to compliment the content of the site and have the ability to sit next to any piece of artwork with ease’.

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