By The Urban Grocer in New Food and Packaging on Monday 29 March 2010

Move over, Martha. Forget the rainbow sprinkles and pink frosting — it’s time for some cupcakes with cajones. So thought David Arrick, a former Wall Street securities lawyer, when he launched Butch Bakery, a New York outfit that specializes in ‘manly cupcakes for manly men’. You won’t find any strawberries and cream here. Arrick’s ‘mouth-wateringly awesome’ flavors include goodies like The Jackhammer, the B-52, and the Beer Run (beer-infused buttercream, anyone?)

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