Artist Matt W. Moore worked with agency Attik on the Coca-Cola branding for the 2012 London Olympics. The designs will be applied to Coke aluminium bottles, cans, plastic bottles and other promotions, all featuring the whimsical, bold, colourful abstract graphic renditions celebrating the games from the visual identity system, developed by MWM and Attik.
Coca-Cola Light is getting a new, more sophisticated attire. The soft drink is teaming up with Italian fashion house Gianfranco Ferre to create this new packaging. These four Coca-Cola Light bottles will be released in the coming weeks. Tasty? Well, at least the packaging is.