To address the problem of over 2 million merrymaking festival-goers peeing all about the place at Carnival in Rio de Janeiro, AfroReggae and JWT Brazil banded up to start an, er, Electric Pee project with urinals that double up as mini hydroelectric plants. Pee is converted into power as it trickles down turning gears that […]
I was lucky enough to be invited to Sydney’s Smirnoff Nightlife Exchange party, where Brazilian nightlife from Sao Paulo and Rio de Janeiro was joyfully brought into Sydney for a big crowd of competition winners. The party featured Brazil’s best, including electric performances from the samba sounds of Rhythm Brazil, before the dancefloor exploded with Bonde do Rolê blasting the crowd with incredible energy and catchy beats. When Rolling Stone picked Bonde do Rolê as one of ten bands to watch as far back as 2006, they were onto something.