It’s not as smarmy as it sounds, but yes, there is a tweeting bra (it had to be invented eventually) and it really does tweet a message to Twitter every time it’s taken off. Don’t believe us? Watch the video! Popular Greek TV presenter Mara Bacodimou is wearing the bra for two weeks and we’ll all get to follow her bra and braless antics online. Sounds like fun, right?
Ecouterre has helpfully compiled some of the most unexpected and brilliant uses for bras: double up as a gas mask, stash booze, detect cancer, convert into fuel, insulate walls and more. Who would have known?
For guys who regularly fumble over bra clasps, German creative agency Serviceplan created the bra calendar for men’s magazine FHM so they can get some daily practice setting the date, day of the week and month with bra fastenings and can get better and better at undoing the damn bra. You know what they say: where there’s a willy, there’s a way.