Less known historical characters who have ‘unleashed’ great creativity: Mary Phelps Jacob held the first patent for the modern bra

Rachel Oakley Contributor

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By Rachel Oakley in New Design on Thursday 20 November 2014

Think you have Victoria and her secrets to thank for that wonderbra? Not so fast! Before Victoria’s Secret was even around and before any of us gals knew what a bra was, there was Mary Phelps Jacob, more popularly known as Caresse Crosby.

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The Tweeting Bra is here, ladies (and perverts!)

Rachel Oakley Contributor

By Rachel Oakley in Tech on Thursday 31 October 2013

It’s not as smarmy as it sounds, but yes, there is a tweeting bra (it had to be invented eventually) and it really does tweet a message to Twitter every time it’s taken off. Don’t believe us? Watch the video! Popular Greek TV presenter Mara Bacodimou is wearing the bra for two weeks and we’ll all get to follow her bra and braless antics online. Sounds like fun, right?

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Bras that multitask

Low Lai Chow Contributor

By Low Lai Chow in New Products on Tuesday 8 October 2013

Ecouterre has helpfully compiled some of the most unexpected and brilliant uses for bras: double up as a gas mask, stash booze, detect cancer, convert into fuel, insulate walls and more. Who would have known?

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Bra Calendar helps guys learn to unhook bras

Low Lai Chow Contributor

By Low Lai Chow in New Products on Friday 1 February 2013

For guys who regularly fumble over bra clasps, German creative agency Serviceplan created the bra calendar for men’s magazine FHM so they can get some daily practice setting the date, day of the week and month with bra fastenings and can get better and better at undoing the damn bra. You know what they say: where there’s a willy, there’s a way.

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