When I came across this project, I immediately wondered why I hadn’t thought of it myself. It’s such a simple, experimental but brilliant idea. Ben Pieratt, founder of Svpply, designed a complete brand identity called Hessian. And it is for sale for $18k. It just needs a product. Your purchase includes the name, URL, Twitter and Tumblr account, 20+ logo and other designs, ten t-shirt designs, eight repeating patterns, one website theme, and the list goes on.

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Melbourne-based Lure Graphics is a graphic design studio with an uncommon approach. Founded by 23-year-old graphic designer Melissa Pepers, their effervescent and successful concepts are inspired by life. The eye-catching logo featured here, designed for vending machine company Candy Solutions, demonstrates Lure Graphics’ avant-garde process. Beginning with handcrafted letterforms created from toothpaste, the company’s monogram is transformed into bold 3D-style candy typography.

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Branded products, stripped of their precious brand identities? Done to death by artists. Which is why department store Selfridges‘ No Noise retail initiative (first thought up by Harry Gordon Selfridge in 1909 to celebrate the power of silence) is unexpectedly cool. Granted, the selection’s a little parched with less than ten debranded products, but the fact that Selfridges have convinced the brands to willingly omit their logos from their products — and offer them commercially for sale like any other product — still makes it pretty marvelous.

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Boutique coffee shops have been popping up all over cosmopolitan cities like militia groups, waging a commercial war against the big evil franchised outlets. They each come with their own unique quirks, but none are quite as quirky as LA DISTRIBUTRICE in Montreal. Said to be the smallest coffee shop in North America, its tiny voice is defined by a strong, bold aesthetic based around the beauty of its packaging, and a delightful custom typeface. The coffee is said to be fantastic, but I’m sure we’d mostly be in it for the cups.

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Wow, logo and identity designer Graham Smith sure knows how to mess with our minds. He has taken famous company names and morphed them into the logos of their closest competition. It all looks perfectly coherent too. Come back, you minds.

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I recently stumbled across this project about simplicity on product packaging on Antrepo. Looking at these samples, it makes you realize that a minimalist effect is sometimes more powerful and eye-catching. Maybe it’s why Apple is one of the most recognizable brands out there. 

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Designfirst is a creative studio located in Belgium, renowned for their meticulous approach to design and project management skills. Considering involvement of design in the heart of companies as guarantee of quality and innovation – because it serves the objectives of the company and also its strategy – the studio helps companies to open new business perspectives around their brand image and client relationships.

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It was love at first sight when Mary Beattie asked us to brand her massage business. Practicing a range of massage styles for adults and infants, the challenge was to bring her services together, whilst making a clear distinction between them. We did this by creating separate arms of the brand that were two halves of the whole. The two individual marks share the same visual style that we put to more playful effect for We Heart Baby Massage, where the hands create a series of animal silhouettes.

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A minimal and professional branding job by student Rod Castro. The identity for an up and coming architecture firm has a sophisticated personality and aims to reflect their knowledge in the creative world. Tidy work. 

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