You decide the worst and best brand extensions of 2013

Rachel Oakley Contributor

By Rachel Oakley in New Design on Thursday 12 December 2013

This year saw some pretty fascinating brand extensions released for public consumption. And by fascinating, I mean downright weird. Like Wine for Dummies wine, Sega video game air fresheners, Shaq soda, and Grumpy Cat Grumppuccino drinks. The year also saw some pretty amazing and downright cool brand extensions, like the Google Glass, iTunes Radio and Cake Boss bakeware collections. Have an opinion on these new products?

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Honest Slogans: what people really think of brands

Darwin Cosico Contributor

By Darwin Cosico in New Design on Thursday 24 October 2013

We all perceive things differently, but there’s a general consensus that some brands are closely associated with something else – whether it’s positive or negative is another thing. Honest Slogans is an amusing tumblr of what people really think about some of the brands out there. The blog was created and managed by Clif Dickens, a graphic designer from Nashville, Tennessee.

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Ben Pieratt creates an entire brand for sale: now it just needs a product

Jay Byrnes Reader Find

By Jay Byrnes in New Design on Friday 3 May 2013

When I came across this project, I immediately wondered why I hadn’t thought of it myself. It’s such a simple, experimental but brilliant idea. Ben Pieratt, founder of Svpply, designed a complete brand identity called Hessian. And it is for sale for $18k. It just needs a product. Your purchase includes the name, URL, Twitter and […]

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Colourful logo made from toothpaste

Contributions Reader Find

By Contributions in New Design on Thursday 14 March 2013

Melbourne-based Lure Graphics is a graphic design studio with an uncommon approach. Founded by 23-year-old graphic designer Melissa Pepers, their effervescent and successful concepts are inspired by life. The eye-catching logo featured here, designed for vending machine company Candy Solutions, demonstrates Lure Graphics’ avant-garde process. Beginning with handcrafted letterforms created from toothpaste, the company’s monogram […]

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No Noise: Debranded products on sale at Selfridges

Low Lai Chow Contributor

By Low Lai Chow in New Design on Tuesday 5 February 2013

Branded products, stripped of their precious brand identities? Done to death by artists. Which is why department store Selfridges‘ No Noise retail initiative (first thought up by Harry Gordon Selfridge in 1909 to celebrate the power of silence) is unexpectedly cool. Granted, the selection’s a little parched with less than ten debranded products, but the fact that Selfridges have convinced the brands to willingly omit their logos from their products — and offer them commercially for sale like any other product — still makes it pretty marvelous.

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The smallest coffee shop in North America

Ross Gardiner Reader Find

By Ross Gardiner in New Design on Tuesday 4 December 2012

Boutique coffee shops have been popping up all over cosmopolitan cities like militia groups, waging a commercial war against the big evil franchised outlets. They each come with their own unique quirks, but none are quite as quirky as LA DISTRIBUTRICE in Montreal. Said to be the smallest coffee shop in North America, its tiny voice is defined by a strong, bold aesthetic based around the beauty of its packaging, and a delightful custom typeface. The coffee is said to be fantastic, but I’m sure we’d mostly be in it for the cups.

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Brands rebranded as their closest competition

Low Lai Chow Contributor

By Low Lai Chow in New Design on Friday 21 September 2012

Wow, logo and identity designer Graham Smith sure knows how to mess with our minds. He has taken famous company names and morphed them into the logos of their closest competition. It all looks perfectly coherent too. Come back, you minds.

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The power of minimalist branding

Darwin Cosico Contributor

By Darwin Cosico in New Design on Thursday 13 September 2012

I recently stumbled across this project about simplicity on product packaging on Antrepo. Looking at these samples, it makes you realize that a minimalist effect is sometimes more powerful and eye-catching. Maybe it’s why Apple is one of the most recognizable brands out there. 

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Belgian creative studio: Designfirst

Olivier Piedboeuf Reader Find

By Olivier Piedboeuf in New Design on Friday 18 May 2012

Designfirst is a creative studio located in Belgium, renowned for their meticulous approach to design and project management skills. Considering involvement of design in the heart of companies as guarantee of quality and innovation – because it serves the objectives of the company and also its strategy – the studio helps companies to open new business perspectives around their brand image and client relationships.

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Clever We Heart Massage brand identity

Contributions Reader Find

By Wes Anson in New Design on Saturday 28 April 2012

It was love at first sight when Mary Beattie asked us to brand her massage business. Practicing a range of massage styles for adults and infants, the challenge was to bring her services together, whilst making a clear distinction between them. We did this by creating separate arms of the brand that were two halves […]

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Ache Erre: slick branding job by Rod Castro

Aaron Craig Reader Find

By Aaron Craig in New Design on Friday 2 March 2012

A minimal and professional branding job by student Rod Castro. The identity for an up and coming architecture firm has a sophisticated personality and aims to reflect their knowledge in the creative world. Tidy work. 

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