Let’s be clear: the Lost At E Minor office is quite partial to a case of two of cleansing ales. We favour brews that have real taste and spirit. So there was delight all-round when we were introduced to a new Australian Lager and Pale Ale: John Boston.
It’s one thing to sell beer in preserved animal carcasses, but how about selling beer to preserve animals? Well, that’s exactly what Australian Nail Brewing Company is doing with their new limited edition Antarctic Nail Ale. This brewery has teamed up with the Sea Shepherd Conservation Society as they campaign to prevent the illegal hunting of whales in the Antarctic sanctuary.
It’s a hot summer’s day and you’re cracking open your second beer. Life is good. But there’s something missing, right? Not anymore. Each bottle of the new Australian-brewed low carb beer, Skinny Blonde, features the soon to be iconic Daisy Blonde on the label, who — in a clever twist — reveals more and more of herself as the beer gets drunk. Or the drinker does. Whichever comes first. This cool initiative is the result of innovative heat sensitive ink technology which sees Daisy’s Bikini top on the beer bottle label disappear with each sip until she reveals all. Seriously! Now, boys. Slow down. Drink responsibly. The beer is brewed by the Sydney-based Brothers Ink, comprised of three friends, including Hamish from Aussie rockers, The Vines. Yup, if hypercolour shirts worked like this, we’d still be wearing them.
For the past few months, our Newcastle office has been getting stuck into the goodness that was the aptly named beer, Trial Brew. I say has been, because the beer has recently shed its Beta name and stepped out rather strikingly under its own new moniker, Nelson beer. Nelson Beer! Hmmm, kinda has a nice ring to it. But like all good brews, Nelson comes with a twist. No, no, not the top. But rather, the concept: the Melbourne based brew is almost exclusively the product of user feedback. Yup, drinkers have helped shape and refine the taste on an ongoing process.