Have you ever spotted a tempting-looking treat, drooled over it, and then jumped back when you saw the dreaded words printed boldly before you: vegan? Not so with Berkeley’s all-vegan bakery Cinnaholic. This brand new hotspot flaunts an energetic rock-n-roll attitude while specializing uniquely in the sinful cinnamon roll.

But don’t expect the selection to be easy — there are over twenty frosting flavours from cream soda to pumpkin spice. And there are just as many delightful toppings like pomegranate seeds, shredded coconut, and brownie chunks. Don’t forget that there are seasonal specialties too such as key lime, mocha almond, and rocky road. And while they might not exactly be healthy for you, they are made with soy, non-hydrogenated oils, and sweetened with evaporated cane juice. So you can definitely afford to try at least one, right?

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I’ve been digging the work of Berkeley illustrator Jesse Lefkowitz for some time now. You just have to love that fantastic printmaking meets vintage cartoons vibe he’s off and running with.