Montague and Capulet. Coke and Pepsi. Sony and Nintendo. Apple and Samsung. Whether you are a fan of Shakespeare, cola, computer games or gadgets, history is littered with two rivals battling it out for supremacy and bragging rights. When it comes to electronics, the battle between the two big dogs in smartphones has raged for years. Like a humble and workman-like Lionel Messi to a flashy, self-promoting Cristano Ronaldo, Samsung has been happy to climb to the top of the smartphone market without generating Apple-like levels of hype.