Be warned. Canadian songstress Anjulie’s voice usually stays low-to-the-ground, but sometimes, without warning, it will rise up nasally, and girlishly, giving you attitude. It’s an unlikely sound that seduces you in a chemical way, like a pheromone. It’s adamant about making sure you dance, so that even if you’re standing in line at the grocery store, you’ll still be rotating your hips in the shape of a pentagon. Anjulie’s video for her song Boom takes place where all videos should: in a jungle, after-hours.

There are sounds coming from behind her, swishing and rolling around, like a stalker who happens to have good rhythm. The song seems constantly on the brink of an angry climactic sound. You expect the shattering noise of a stick on a cymbal, but instead you hear Anjulie wail, ‘Boom Shakalakalaka Boom Boom’. This be-bopping gibberish is, of course, describing Anjulie’s feelings for a boy she shouldn’t like — but really, has there ever been a pop song that’s not about falling in love with a bad news bear?

Anjulie has been picked as one of MTV’s Freshman 5, which means the network will be plugging her on all of its 900,000 stations, until her album debuts on August 4. I’ll keep you updated on whether or not this sours my taste for the lovely singer.

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Directed by Adria Petty (Kings of Leon, Regina Spektor), the new video by Toronto R&B singer Anjulie is a ripper. The track, off her self-titled debut album, was created with her producers Colin Wolfe, who has worked with Dr. Dre, and longtime songwriting collaborator Jon Levine, keyboardist for funk-pop combo, The Philosopher Kings. We asked Anjulie to tell us how the song came to be: ‘Boom started with a conga loop that I found in a dingy studio in Toronto with my producer Jon on a wintery night in February, where we survived on nothing but raisins and pizza crust. I wrote it about someone I had a huge crush on and I wanted to express that moment when you hear their name or they walk into a room and your heart just drops into you chest. This record was all about creating that mood’.

‘The video concept by Adria Petty is an “Alice in Wonderland” vibe, where I fall into this magical world of lust and mystery. We shot it all in her backyard and it was one of the best days of my life because I felt like a goth fairy warrior princess with super powers’.