Cute advertising campaign turns Pocky snacks into famous figures

Rachel Oakley Contributor

By Rachel Oakley in New Food and Packaging on Thursday 16 April 2015

French creative agency Jesus recently came up with a very creative way to get the word out about Mikado (Pocky to non-Europeans), the delicious Japanese chocolatey-biscuity snack.

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Man advertises on Craigslist for live-in homeless girlfriend: yep, someone’s desperate!

Nicole Hughes Contributor

By Nicole Hughes in News on Tuesday 16 December 2014

So, this isn’t weird or creepy at all. This guy isn’t just looking for your normal, boring flatmate. He is in search of a drug-free, homeless cuddle buddy. A young live-in girlfriend who won’t blame him for her situation. Sounds like it should be … easy? Here’s the ad this desperately lonely man posted to Craigslist…

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NYC artists take over subway carriage in a battle of art against advertising

Milo Sumner Contributor

By Milo Sumner in New Art on Tuesday 21 October 2014

There was a time when the subway trains of New York were covered in vibrant graffiti, inside and out. Sadly that time is past and now advertising companies pay premium dollar for the same privilege that has made graffiti artists outlaws.

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Kids with mouths for eyes will haunt your dreams

Inigo del Castillo Contributor

By Inigo del Castillo in New Design on Wednesday 18 June 2014

Ok, I think that’s enough internet for one day. Non-profit Innocence in Danger and ad agency Publicis Frankfurt collaborated on a series of ads that seek to disturb (obviously, an understatement) the way parents monitor their kid’s internet habits. The images show a boy and a girl, both in shock from what they are seeing. […]

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Movie magic: the Old Spice ads were all made in one take

Inigo del Castillo Contributor

By Inigo del Castillo in Video on Thursday 12 June 2014

Remember that hilarious Old Spice commercial where the buff dude, Isaiah Mustafa, goes into this awesome speech about smelling manly and being on a horse? You probably thought that was made with CGI and all sorts of movie magic. Wrong! Turns out it was all done in one take. Check out the video below.

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Manly: weasels, ferrets, and stoats as beards

Inigo del Castillo Contributor

By Inigo del Castillo in New Design on Thursday 5 June 2014

Think your scruffy beard is pretty manly, eh? Get a load of these guys! As part of Schick New Zealand’s ‘Free Your Skin’ campaign, Sydney-based image production studio Electric Art created these photo manipulations of men having weasels, stouts, and ferrets as beards.

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Here’s how Honey Maid responded to anti-gay backlash

Rachel Oakley Contributor

By Rachel Oakley in New Trends on Friday 11 April 2014

Honey Maid has been in the news lately for their ‘This is wholesome’ ad campaign that featured all sorts of families. One of those families just happened to be a gay couple with children. Another was a military family, a rocker family, a single dad family and an interracial family unit. It’s a pretty heartwarming ad but as always, people will always have something to say when it comes to seeing a gay family on the TV. In this case, the things they said were not the nicest: ‘horrible, NOT ‘WHOLESOME,’ ‘DO NOT APPROVE!’ and ‘Disgusting’.

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Pure filth! The clever advertising campaign for the Polish erotic film festival

Rachel Oakley Contributor

By Rachel Oakley in New Art on Thursday 16 January 2014

When you’re faced with a tricky client – an erotic film festival – you think on your toes and deliver the best work you’ve got. Polish advertising agency Lowe and Partners was fearless when it came to promoting Poland’s Kino Praha Erotic Film Festival. Just take a look at the posters they created: An epic […]

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Nothing says Maccas is open all night better than an ad that can only be seen in the dark

Cormack O'Connor Contributor

By Cormack O'Connor in New Design on Wednesday 15 January 2014

It’s 2am, you’re on a freeway, leaving a club, at a house party. You’re craving food, good food. Unfortunately for you, this is not the time of night to be able to buy good food. Not even close. Did someone just say McDonalds is open? Oh boy. How do they know? Well, friend, it’s 2013 […]

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Wired magazine runs the first ever interactive print ad

Rachel Oakley Contributor

By Rachel Oakley in New Design on Tuesday 7 January 2014

Lookout for your edition of WIRED magazine this month. Inside of 150,000 copies (in Chicago and NYC), you’ll find the very first interactive print ad, courtesy of Digitas and T+Ink Technology. Because of the hype surrounding Motorola’s Moto X mobile phone, users who are lucky enough to get their mag hooked up to this new technology will be able to design their own Moto X phone by pressing on coloured buttons to change the colour of the smartphone’s case.

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Hilarious callout to print ad creatives in South Africa

Darwin Cosico Contributor

By Darwin Cosico in New Design on Thursday 19 December 2013

The Eagle Awards is South Africa’s premium print advertising awards. Their goal is to promote and develop brilliant print advertising in the country and have become the benchmark for print advertising. This year, King James Cape Town have launched a campaign that calls on Creatives to enter their work and make the most of their […]

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British Airways billboard points to airplanes in real time

Rachel Oakley Contributor

By Rachel Oakley in New Design on Thursday 28 November 2013

Well, this is pretty cool! British Airways has unveiled a new billboard in London’s Piccadilly Circus that follows the path of a young boy’s finger as he points at an actual plane in the sky! Using ‘custom-built surveillance technology’, this is the first advertisement of its kind for the airline and UK advertising.

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Beardvertising: now you can get paid to run ads on your beard

Rebekah Rhoden Contributor

By Rebekah Rhoden in New Trends on Thursday 1 August 2013

If you’re sporting a beard, you’re in luck: now you can get paid $5 per day for beardvertising, which is Cornett Integrated Marketing Solutions’ creative slash odd approach to advertising. Simply attach the BeardBoard (billboard) clips on to your beard, and become a walking advertisement. People are sure to take notice.

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Animals with Human Eyes in Australia: a campaign for the RSPCA

Cormack O'Connor Contributor

By Cormack O'Connor in New Trends on Monday 15 July 2013

Animal cruelty is a problem all around the world, but in Australia, the Royal Society for the Prevention of Cruelty to Animals is doing something about it in an interesting way. Replacing animals eyes with humans eyes on posters, the RSPCA is showing how similar we really are to our four footed friends (oh, and […]

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Aha! This video unveils Japanese advertising’s best-kept secrets!

Annie Churdar Contributor

By Annie Churdar in Video on Monday 17 June 2013

Well, for one, they add whiskey to client’s coffee to make them more agreeable. And how do they get those lovely, genuine smiles from the actors on a film set? Sushi. Every time. Working as designer in advertising, this video had me laughing really hard. And at the end of the video, I sat back […]

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