Here’s how Honey Maid responded to anti-gay backlash

Rachel Oakley Contributor

By Rachel Oakley in New Trends on Friday 11 April 2014

Honey Maid has been in the news lately for their ‘This is wholesome’ ad campaign that featured all sorts of families. One of those families just happened to be a gay couple with children. Another was a military family, a rocker family, a single dad family and an interracial family unit. It’s a pretty heartwarming ad but as always, people will always have something to say when it comes to seeing a gay family on the TV. In this case, the things they said were not the nicest: ‘horrible, NOT ‘WHOLESOME,’ ‘DO NOT APPROVE!’ and ‘Disgusting’.

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Pure filth! The clever advertising campaign for the Polish erotic film festival

Rachel Oakley Contributor

By Rachel Oakley in New Art on Thursday 16 January 2014

When you’re faced with a tricky client – an erotic film festival – you think on your toes and deliver the best work you’ve got. Polish advertising agency Lowe and Partners was fearless when it came to promoting Poland’s Kino Praha Erotic Film Festival. Just take a look at the posters they created: An epic […]

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Nothing says Maccas is open all night better than an ad that can only be seen in the dark

Cormack O'Connor Contributor

By Cormack O'Connor in New Design on Wednesday 15 January 2014

It’s 2am, you’re on a freeway, leaving a club, at a house party. You’re craving food, good food. Unfortunately for you, this is not the time of night to be able to buy good food. Not even close. Did someone just say McDonalds is open? Oh boy. How do they know? Well, friend, it’s 2013 […]

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Wired magazine runs the first ever interactive print ad

Rachel Oakley Contributor

By Rachel Oakley in New Design on Tuesday 7 January 2014

Lookout for your edition of WIRED magazine this month. Inside of 150,000 copies (in Chicago and NYC), you’ll find the very first interactive print ad, courtesy of Digitas and T+Ink Technology. Because of the hype surrounding Motorola’s Moto X mobile phone, users who are lucky enough to get their mag hooked up to this new technology will be able to design their own Moto X phone by pressing on coloured buttons to change the colour of the smartphone’s case.

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Hilarious callout to print ad creatives in South Africa

Darwin Cosico Contributor

By Darwin Cosico in New Design on Thursday 19 December 2013

The Eagle Awards is South Africa’s premium print advertising awards. Their goal is to promote and develop brilliant print advertising in the country and have become the benchmark for print advertising. This year, King James Cape Town have launched a campaign that calls on Creatives to enter their work and make the most of their […]

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British Airways billboard points to airplanes in real time

Rachel Oakley Contributor

By Rachel Oakley in New Design on Thursday 28 November 2013

Well, this is pretty cool! British Airways has unveiled a new billboard in London’s Piccadilly Circus that follows the path of a young boy’s finger as he points at an actual plane in the sky! Using ‘custom-built surveillance technology’, this is the first advertisement of its kind for the airline and UK advertising.

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Beardvertising: now you can get paid to run ads on your beard

Rebekah Rhoden Contributor

By Rebekah Rhoden in New Trends on Thursday 1 August 2013

If you’re sporting a beard, you’re in luck: now you can get paid $5 per day for beardvertising, which is Cornett Integrated Marketing Solutions’ creative slash odd approach to advertising. Simply attach the BeardBoard (billboard) clips on to your beard, and become a walking advertisement. People are sure to take notice.

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Animals with Human Eyes in Australia: a campaign for the RSPCA

Cormack O'Connor Contributor

By Cormack O'Connor in New Trends on Monday 15 July 2013

Animal cruelty is a problem all around the world, but in Australia, the Royal Society for the Prevention of Cruelty to Animals is doing something about it in an interesting way. Replacing animals eyes with humans eyes on posters, the RSPCA is showing how similar we really are to our four footed friends (oh, and […]

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Japanese advertising’s best-kept secrets

Annie Churdar Contributor

By Annie Churdar in Video on Monday 17 June 2013

Well, for one, they add whiskey to client’s coffee to make them more agreeable. And how do they get those lovely, genuine smiles from the actors on a film set? Sushi. Every time. Working as designer in advertising, this video had me laughing really hard. And at the end of the video, I sat back […]

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Funny advertisement for safe sex

Anna Dowsland Reader Find

By Anna Dowsland in Video on Friday 24 May 2013

What can I say: this is simply a funny advert for safe sex done by Yaw Boadi. It’s a very smooth and entertaining animation with bouncing condoms.

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Anti-child abuse ad that only kids can see

Francis Andrews Reader Find

By Francis Andrews in Video on Friday 10 May 2013

What if a child were being marched down the street by the very person who is abusing them? This clever advert about child abuse is for victim and aggressor alike, but in very different ways.

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Bizarre ad photography by Andrea Melcangi

Tristan Rayner Contributor

By Tristan Rayner in New Photography on Saturday 20 April 2013

Andrea Melcangi is a Milan based photographer, who demonstrates his passion for art through humourous, surreal advertising images. While we don’t expect to see them in Time Magazine anytime soon, the cheeky approach to catching your attention works for us.

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The world’s first invisible ad

Rebekah Rhoden Contributor

By Rebekah Rhoden in Tech on Thursday 28 March 2013

Lynx has always pushed the barriers of conventional advertising to reach consumers, and this time they did it by hiding their advert! LCD screens were strategically placed at the windows of a terrace building in Sydney, giving the impression that the videos were actually taking place inside each room. The catch was these videos could […]

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In Japan, you can get ad-supported underpants

Low Lai Chow Contributor

By Low Lai Chow in New Trends on Tuesday 19 March 2013

In Japan, a company is actually offering free underwear for any guy who’s willing to sport a few advertising messages on his butt. They even have the stats to explain why they think it’s worth convincing people to wear ad-supported underpants: apparently people who don the ads will be exposed to them up to eight […]

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Reduce, reuse, recycle: cardboard fine art by Mark Langan

Contributions Reader Find

By Contributions in New Eco on Friday 8 March 2013

We are told on a daily basis to recycle and reuse and one Ohio based artist has done just that. Mark Langan takes supplies from his trash and the neighbourhood, reusing cardboard and reclaimed materials in order to create his art. Corrugated Art, as named by Langan, uses a material for which it was not purportedly […]

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