Honey Maid has been in the news lately for their ‘This is wholesome’ ad campaign that featured all sorts of families. One of those families just happened to be a gay couple with children. Another was a military family, a rocker family, a single dad family and an interracial family unit. It’s a pretty heartwarming ad but as always, people will always have something to say when it comes to seeing a gay family on the TV. In this case, the things they said were not the nicest: ‘horrible, NOT ‘WHOLESOME,’ ‘DO NOT APPROVE!’ and ‘Disgusting’.
When you’re faced with a tricky client – an erotic film festival – you think on your toes and deliver the best work you’ve got. Polish advertising agency Lowe and Partners was fearless when it came to promoting Poland’s Kino Praha Erotic Film Festival. Just take a look at the posters they created: An epic […]
It’s 2am, you’re on a freeway, leaving a club, at a house party. You’re craving food, good food. Unfortunately for you, this is not the time of night to be able to buy good food. Not even close. Did someone just say McDonalds is open? Oh boy. How do they know? Well, friend, it’s 2013 […]
Lookout for your edition of WIRED magazine this month. Inside of 150,000 copies (in Chicago and NYC), you’ll find the very first interactive print ad, courtesy of Digitas and T+Ink Technology. Because of the hype surrounding Motorola’s Moto X mobile phone, users who are lucky enough to get their mag hooked up to this new technology will be able to design their own Moto X phone by pressing on coloured buttons to change the colour of the smartphone’s case.
The Eagle Awards is South Africa’s premium print advertising awards. Their goal is to promote and develop brilliant print advertising in the country and have become the benchmark for print advertising. This year, King James Cape Town have launched a campaign that calls on Creatives to enter their work and make the most of their […]
Well, this is pretty cool! British Airways has unveiled a new billboard in London’s Piccadilly Circus that follows the path of a young boy’s finger as he points at an actual plane in the sky! Using ‘custom-built surveillance technology’, this is the first advertisement of its kind for the airline and UK advertising.
If you’re sporting a beard, you’re in luck: now you can get paid $5 per day for beardvertising, which is Cornett Integrated Marketing Solutions’ creative slash odd approach to advertising. Simply attach the BeardBoard (billboard) clips on to your beard, and become a walking advertisement. People are sure to take notice.
Animal cruelty is a problem all around the world, but in Australia, the Royal Society for the Prevention of Cruelty to Animals is doing something about it in an interesting way. Replacing animals eyes with humans eyes on posters, the RSPCA is showing how similar we really are to our four footed friends (oh, and […]
Well, for one, they add whiskey to client’s coffee to make them more agreeable. And how do they get those lovely, genuine smiles from the actors on a film set? Sushi. Every time. Working as designer in advertising, this video had me laughing really hard. And at the end of the video, I sat back […]
What if a child were being marched down the street by the very person who is abusing them? This clever advert about child abuse is for victim and aggressor alike, but in very different ways.
Andrea Melcangi is a Milan based photographer, who demonstrates his passion for art through humourous, surreal advertising images. While we don’t expect to see them in Time Magazine anytime soon, the cheeky approach to catching your attention works for us.
Lynx has always pushed the barriers of conventional advertising to reach consumers, and this time they did it by hiding their advert! LCD screens were strategically placed at the windows of a terrace building in Sydney, giving the impression that the videos were actually taking place inside each room. The catch was these videos could […]
In Japan, a company is actually offering free underwear for any guy who’s willing to sport a few advertising messages on his butt. They even have the stats to explain why they think it’s worth convincing people to wear ad-supported underpants: apparently people who don the ads will be exposed to them up to eight […]
We are told on a daily basis to recycle and reuse and one Ohio based artist has done just that. Mark Langan takes supplies from his trash and the neighbourhood, reusing cardboard and reclaimed materials in order to create his art. Corrugated Art, as named by Langan, uses a material for which it was not purportedly […]