Best ads of the 2014 American Super Bowl

Rachel Oakley Contributor

By Rachel Oakley in Video on Thursday 6 February 2014

Whether you missed the Super Bowl or didn’t bother watching it, you’ll have known that it was on (because people just can’t stop talking about it!). But the best part of Super Bowl Sunday? Watching those ridiculously expensive ads. But who wants to watch them all? Not me. Adweek has compiled a top ten list […]

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The best coffee ads from around the globe

Rachel Oakley Contributor

By Rachel Oakley in New Design on Thursday 31 October 2013

Passion for coffee? Interested in advertising campaigns? You’ll enjoy seeing just how coffee beans (plus international coffee houses, instant mixes and more) are marketed around the world. From well-known coffee houses to lesser-known coffee brands, these ads are completely unique and use all sorts of visuals to get us looking (and buying their stuff). The […]

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Twelve best responses to Barilla’s anti-gay statements

Rachel Oakley Contributor

By Rachel Oakley in New Design on Thursday 10 October 2013

Barilla has caused quite a stir lately with the chairman Guido Barilla stating that he wouldn’t show a gay family in Barilla’s advertising: ‘I would never do a commercial with a homosexual family,’ he said, ‘We will not be advertising with homosexuals, because we like the traditional family’. Well, Mr. Barilla, may we present the […]

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You are what you eat, literally

Kat Heap Reader Find

By Kat Heap in New Design on Friday 18 January 2013

I was made aware of Jeremy Wong’s playful approach to Life Buoy Soap’s You Eat What You Touch advertising campaign recently. The pug loaf in particular made me smile. His other work is definitely worth a look, too.

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Cigarettes get Mario treatment with life bar, game hearts

Low Lai Chow Contributor

By Low Lai Chow in New Design on Friday 20 July 2012

We’ve always wondered if all these grotesque pictures of deformed babies and tumorous body parts ever worked to deter smokers. Now Ukraine-based designer German Ljutaev has a concept design for cigarettes, targeting geek smokers by speaking a language they understand: video games. We’re not too sure about the Game Over warning behind the cigs. Isn’t there an option to Restart?

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The interactive Throw Us A Bone campaign

Casper Johansson Reader Find

By Casper Johansson in New Trends on Tuesday 30 September 2008

Throw Us A Bone is an innovative Sydney Dogs and Cats Home fundraising campaign from the M&CSaatchi/Mark agencies and represents the first time in Australia that people will be able to enjoy two-way interactivity with a live outdoor advertisement. Launching on October 1st on a massive 7m x 7m outdoor cinema screen in the Customs House forecourt at Circular Quay, the quirky and playful campaign has been designed and animated by Sixty40.

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Backwards Bus Ad

Gerry Mak Reader Find

By Gerry Mak in New Trends on Tuesday 29 April 2008

A Dutch insurance company recently launched a pretty creative ad campaign that was put on the backs of buses in Amsterdam, making them look like they were actually moving backwards.

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