Reader Find
I was made aware of Jeremy Wong’s playful approach to Life Buoy Soap’s You Eat What You Touch advertising campaign recently. The pug loaf in particular made me smile. His other work is definitely worth a look, too.
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Contributor
We’ve always wondered if all these grotesque pictures of deformed babies and tumorous body parts ever worked to deter smokers. Now Ukraine-based designer German Ljutaev has a concept design for cigarettes, targeting geek smokers by speaking a language they understand: video games. We’re not too sure about the Game Over warning behind the cigs. Isn’t there an option to Restart?
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Reader Find
Throw Us A Bone is an innovative Sydney Dogs and Cats Home fundraising campaign from the M&CSaatchi/Mark agencies and represents the first time in Australia that people will be able to enjoy two-way interactivity with a live outdoor advertisement. Launching on October 1st on a massive 7m x 7m outdoor cinema screen in the Customs House forecourt at Circular Quay, the quirky and playful campaign has been designed and animated by Sixty40.
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Contributor
This animation is part of an exclusive event campaign developed by K-MB and NoMoreSleep, with an audio track by David Kamp. Nice.
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Reader Find
A Dutch insurance company recently launched a pretty creative ad campaign that was put on the backs of buses in Amsterdam, making them look like they were actually moving backwards.
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