In this brilliant new ad from Adidas, Argentinian footballer Lionel “Leo” Messi wears a suit made of lights which beautifully illustrates his moves in the dark – all done in slow motion. It’s the kind of ad which leaves you wishing there was a behind-the-scenes video, too.
Blogger/artist Freehand Profit just made an incredible (and wearable!) stormtrooper helmet out of a few pairs of Adidas sneakers for Noah Scalin’s Star Wars Remix project, which deserves a separate post.
Remember four years ago when Kanye West wore a pair of crazy striped white sunglasses in his Stronger video clip? It seemed like every member of Gen MTV jumped on the bandwagon, and there were a few years where you couldn’t go to a music festival without seeing a thousand knock off pairs among the glow sticks and fluro shirts.
Join Snoop Dogg, Agnes Deyn, Jeremy Scott and more at the adidas Originals street party to end all street parties. Celebrate Originality.
Welcome to the street where originality lives: the adidas Originals neighborhood. This is where athletes, musicians, skaters, artists, entertainers and more all come together to show their colors, their style and their originality. Join Snoop Dogg, Agnes Deyn, Jeremy Scott and more at the adidas Originals street party to end all street parties. Celebrate Originality.
adidas Originals have taken innovation to the next level by dropping the first ever footwear range to feature Augmented Reality technology. Five of their iconic sneakers — the Superstar, Stan Smith, Forum, Nizza and Samba — have been designed to include an Augmented Reality code on the shoe tongue, which will enable the shoes’ owners to hold them in front of their computer web camera to bring a 3D adidas Originals Neighbourhood to life, where celebrity friends of the Trefoil brand will appear to greet the visitors.