The New Speed of Light: an innovative ad starring Lionel Messi

Rajeev Basu Reader Find

By Rajeev Basu in Video on Tuesday 6 August 2013

In this brilliant new ad from Adidas, Argentinian footballer Lionel “Leo” Messi wears a suit made of lights which beautifully illustrates his moves in the dark – all done in slow motion. It’s the kind of ad which leaves you wishing there was a behind-the-scenes video, too.

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Stormtrooper helmet made out of Adidas

Gerry Mak Reader Find

By Gerry Mak in New Products on Tuesday 27 September 2011

Blogger/artist Freehand Profit just made an incredible (and wearable!) stormtrooper helmet out of a few pairs of Adidas sneakers for Noah Scalin’s Star Wars Remix project, which deserves a separate post.

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Hands, Cross and Wings glasses

Bridget Barnett Contributor

By Bridget Barnett in New Products on Monday 12 September 2011

Remember four years ago when Kanye West wore a pair of crazy striped white sunglasses in his Stronger video clip? It seemed like every member of Gen MTV jumped on the bandwagon, and there were a few years where you couldn’t go to a music festival without seeing a thousand knock off pairs among the glow sticks and fluro shirts.

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Star Wars shoes

Kira Heuer Reader Find

By Kira Heuer in New Fashion on Friday 21 January 2011

Adidas’ new Star Wars kicks are super-stars. The Storm Trooper helmets on shoe tongues are my favorite. I want Chubaka to wear them.

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adidas Originals: the Street Where Originality Lives

Zolton Contributor

By Zolton in Video on Monday 3 May 2010

Join Snoop Dogg, Agnes Deyn, Jeremy Scott and more at the adidas Originals street party to end all street parties. Celebrate Originality.

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adidas Originals: the street where originality lives

Zolton Contributor

By Zolton in Video on Thursday 29 April 2010

Welcome to the street where originality lives: the adidas Originals neighborhood. This is where athletes, musicians, skaters, artists, entertainers and more all come together to show their colors, their style and their originality. Join Snoop Dogg, Agnes Deyn, Jeremy Scott and more at the adidas Originals street party to end all street parties. Celebrate Originality.

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adidas Original street party

Zolton Contributor

By Zolton in Video on Tuesday 20 April 2010

Welcome to the street where originality lives: the adidas Originals neighborhood. This is where athletes, musicians, skaters, artists, entertainers and more all come together to show their colors, their style and their originality. Join Snoop Dogg, Agnes Deyn, Jeremy Scott and more at the adidas Originals street party to end all street parties. Celebrate Originality.

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adidas Originals Augmented Reality technology

Casper Johansson Reader Find

By Casper Johansson in New Fashion on Saturday 27 February 2010

adidas Originals have taken innovation to the next level by dropping the first ever footwear range to feature Augmented Reality technology. Five of their iconic sneakers — the Superstar, Stan Smith, Forum, Nizza and Samba — have been designed to include an Augmented Reality code on the shoe tongue, which will enable the shoes’ owners to hold them in front of their computer web camera to bring a 3D adidas Originals Neighbourhood to life, where celebrity friends of the Trefoil brand will appear to greet the visitors.

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