Microsoft’s ad campaign for The Hobbit allows viewers to download a 3D blueprint

Rebekah Rhoden Contributor

By Rebekah Rhoden in New Trends on Tuesday 17 December 2013

Everyone is excited about The Hobbit: The Desolation of Smaug hitting theaters … even Microsoft. In celebration of the film’s release, Microsoft has launched a series of unique ad campaigns that will appear on Windows 8 apps, MSN, and Xbox 360. The ads have all the standard content you’d expect, but in addition, the ad […]

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Brilliant ad campaign for Reporters Without Borders

Darwin Cosico Contributor

By Darwin Cosico in New Design on Monday 29 April 2013

In 2011, Ogilvy and Mather Dubai created a series of print ads for Reporters Without Borders, an international non-profit organisation that promotes and defends freedom of information and freedom of the press, as part of their annual campaign, Censorship Tells The Wrong Story. Each photo was altered using strategic pixelization to change perception and add new […]

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Student makes an ad campaign for visiting planet Earth

Rajeev Basu Reader Find

By Rajeev Basu in New Design on Tuesday 23 April 2013

The portfolios of students entering the ad industry are stronger than ever. One great example is Bri Hand. For one piece she created an ad campaign advertising planet Earth. It’s really imaginative, and one of the best things I’ve seen in a book in ages. There are some well crafted print ads, and a great […]

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Minimalistic Lego posters by Jung von Matt

Low Lai Chow Contributor

By Low Lai Chow in New Design on Monday 18 March 2013

German ad agency Jung von Matt were recently in cahoots with Lego to launch this pretty minimalistic series of ads for the toy giant. Look and guess which cartoons each one’s from.

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Sao Paulo’s Felipe Luchi’s Jailhouses print campaign

Low Lai Chow Contributor

By Low Lai Chow in New Design on Tuesday 12 February 2013

Technology liberates us… not. Sao Paulo-based creative director Felipe Luchi’s Jailhouses print campaign for Go Outside magazine reimagines techy gadgets we’re all universally hooked on as prisons. It’s also a clever commentary about how rubbish modern life is. So that you know, you’re still in jail even if your iPhone’s jailbroken.

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OMG what’s in your food? Campaign

Gerry Mak Reader Find

By Gerry Mak in New Design on Saturday 25 February 2012

Artist James Voon came up with this awesome proposed ad campaign involving classic cartoon characters to raise awareness of the ubiquity of genetically modified crops in our food system.

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