I stumbled upon this quirky invention several months ago at the beginning of a creative collaboration I was working on. The idea involves an ‘interchangeable upper’ or skin which is separate to the sole and tongue’, allowing individuals to design their own shoe.
Under the creative direction of Richard Curtis, famed for his traditional British comedies, comes a mini-movie promoting the a campaign to cut carbon emissions ten percent a year from 2010. And the result?
A new addition to the ethical fashion scene, Snapshut is a niche streetwear brand based in London, UK, producing simple art-inspired designs printed on eco-friendly garments such as their signature soft bamboo t-shirts.