Prasanna Sankhe Reader

Prasanna Sankhe

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Watch design built for ‘predictably late’ Indian time

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By Prasanna Sankhe in New Products on Thursday 23 February 2012

In India, ‘fashionably late’ is safely replaced with ‘predictably late’. Cow blockades, politician escorts, and cratered roads, compound the problem and offer a valid excuse. So when you reach half-an-hour after the appointed time, you don’t explain yourself. You wait for the other person to arrive. We used this life insight, and added some dark humour to it.

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