Lost At E Minor Contributor

Lost At E Minor

  • 554 Articles Written
  • 0 Comments left

Check out what happened in this Guest of Honor social experiment

Lost At E Minor Contributor

By Lost At E Minor in Video on Tuesday 8 April 2014

Last month Heineken put on a mind­blowing interactive theater show at New York’s The McKittrick Hotel. It was part play, part choose­your­own­adventure mindwarp, with an eclectic cast of characters who encouraged the audience to become a part of the show.

Read more

My Creative World: video series profiling talented young Australians (ep 3)

Lost At E Minor Contributor

By Lost At E Minor in New Music on Saturday 5 April 2014

In partnership with our friends at Optus, we present the third in a three part Lost At E Minor video series that puts the spotlight on some young, handpicked Australian creatives, doing inspirational things within their chosen fields. We follow them through a typical day in their life, capturing magical moments of artistic expression and getting an inside perspective on what inspires and motivates them. [Watch the second video in the series here]

Read more (2 comments)

There’s a virtual Uniqlo Line stretching across NYC

Lost At E Minor Contributor

By Lost At E Minor in New Events on Friday 21 March 2014

There’s a happening about to go down in New York – the opening of a special new ‘fashion meets art’ Uniqlo store – and you don’t even have to physically line up to be a part it. Though there is a line already forming for it – a virtual line. Yup, on March 28 our friends at Uniqlo are unveiling #SPRZNY with us and they’ve letting you in on the secret by simply using your Facebook or Twitter account to join the virtual line, which – at just under 18,000 members – is already stretching well around the, erm, virtual block.

Read more

Dark Noir: the first 3D animated film from Brazilian illustrator, Rafael Grampá

Lost At E Minor Contributor

By Lost At E Minor in New Film on Thursday 20 March 2014

We’re always excited by new creative initiatives that push the boundaries a little and reveal new perspectives on old techniques. The short film, Dark Noir, does just that. It’s the first 3D animated film from acclaimed Brazilian illustrator, Rafael Grampá, and the product of #NextFrame, a collaborative project between Absolut, Grampá, and online users from around the world.

Read more

My Secret Playlist by Hamish Rosser, ex-The Vines and Wolfmother

Lost At E Minor Contributor

By Lost At E Minor in New Music on Tuesday 25 February 2014

Not many grungy musicians have a past as both a chemical engineer and a rugby player, but former Vines and Wolfmother drummer Hamish Rosser does. Before joining the enigmatic buzzsaw three-piece The Vines, Rosser was also the skinman in a cover band, Sixties Mania. These are the songs that have most inspired him, in his own words.

Read more

SPONSORED VIDEO: Revealing the most beautiful safety video ever made!

Lost At E Minor Contributor

By Lost At E Minor in Video on Thursday 13 February 2014

Air New Zealand have done it again (and again, and again). The airline is known for its knack of creating spectacular in-flight safety videos but this latest effort takes the cake (though it does have to be said: we are talking about supermodels here).

Read more

Sponsored Video: the world’s most beautiful safety video!

Lost At E Minor Contributor

By Lost At E Minor in Video on Friday 7 February 2014

Trust our friends at Air New Zealand to do something brilliantly creative with the tired idea of the inflight safety video. We’ve seen Betty White and Tolkien themed videos. Well, this one tops them all. Next week, the Kiwi national carrier will be releasing what is already being dubbed the ‘world’s most beautiful safety video’. Yes, that’s right, ‘beautiful’ and ‘safety’ in the same sentence. Who would’ve thought?

Read more

Sony’s Xperia range: Z1 and Z Ultra offer best designed Android options

Lost At E Minor Contributor

By Lost At E Minor in Tech on Thursday 6 February 2014

We got our hands on the latest gear from Sony in their Xperia Z1 and Xperia Z Ultra phones – and we’ve had a ball testing the big, beautiful, waterproof devices. Step on in to find out what we think about each of the Android offerings.

Read more

SPONSORED VIDEO: Every man is legendary at something

Lost At E Minor Contributor

By Lost At E Minor in Video on Thursday 6 February 2014

It may sound obvious, but it’s worth re-stating: Every man is legendary at something. Yup, SOMETHING! That’s the basic premise of this clever commercial from our friends at Heineken, who, for the first time in its history, cast non-actors in its TVC to play the central protagonists.

Read more

German surfer flies to Brazil just to experience real waves

Lost At E Minor Contributor

By Lost At E Minor in Video on Wednesday 22 January 2014

Now this is what we call commitment! Munich-based river surfer, Paul, hitched a ride with Lufthansa to Brazil to experience real beach culture, only to get stuck in a traffic jam en route that turned a two hour drive to paradise into an eight hour journey. But he made it, and all the travel time […]

Read more

Ever wanted a hook in a restroom? 

Want no more

Lost At E Minor Contributor

By Lost At E Minor in New Products on Sunday 12 January 2014

A new invention with a minimalistic design solves an irritating an unhygienic problem. HOOK is the world’s first transportable hook. The idea behind the product is as simple as the solution. In lots of places there are no hooks in the restrooms. You wouldn’t want to place your bag or clothes on just any dirty […]

Read more

Win a night out with Aussie funnyman Chris Taylor

Lost At E Minor Contributor

By Lost At E Minor in Video on Saturday 11 January 2014

If you’ve ever watched The Chaser and thought, ‘I’d love to have a beer with these guys’, here’s your chance. Aussie funnyman and Chaser star Chris Taylor has a role in Stuart McBratney’s new film Pop-Up, and he’s raising money for their Kickstarter campaign by ‘donating his liver’. Watch this video and you and four […]

Read more

Back in the Soviet Block: TV series about present-day life in former Soviet states

Lost At E Minor Contributor

By Lost At E Minor in Video on Friday 10 January 2014

Back in the Soviet Bloc, a TV series about present-day life, culture and food in the former Soviet states – produced by Aussie filmmakers Julia Nalivaiko and Stuart McBratney – has been picked up for distribution by London-based TVF International. It’s already sold for broadcast in Thailand and if you live Down Under, you’re in […]

Read more

My Creative World: video series profiling talented young Australians (ep 2)

Lost At E Minor Contributor

By Lost At E Minor in Video on Thursday 9 January 2014

In partnership with our friends at Optus, we present the second in a three part Lost At E Minor video series that puts the spotlight on some young, handpicked Australian creatives, doing inspirational things within their chosen fields. We follow them through a typical day in their life, capturing magical moments of artistic expression and getting an inside perspective on what inspires and motivates them. [Watch the first video in the series here]

Read more

All-new Range Rover Sport sets a record for crossing the Empty Quarter desert

Lost At E Minor Contributor

By Lost At E Minor in New Trends on Monday 6 January 2014


While you can spend days poring over statistics about torque, horsepower and suspension, the only way to truly gauge a vehicle’s performance is to push it to the limit in the real world. This is exactly what Land Rover has been doing with their all-new Range Rover Sport in a series of “Driven Challenges” that began this year at the world-famous Pike’s Peak International Hill Climb.

Read more

close

Like us on Facebook

Don't show this again - I already like Lost At E Minor