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14 Images that will blow your mind

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By Lost At E Minor in New Photography on Thursday 24 April 2014

We can’t help it; these images are too good not to be shared. From a variety of family photos, iPhone snaps, Instagram selfies, and even a very well done GIF, these illusions will blow your mind. We guarantee it.

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Canon Shine: a showcase of inspiring photography

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By Lost At E Minor in New Photography on Wednesday 23 April 2014

Earlier this week we showcased some beautiful images from some our favourite local photographers. It’s all part of a new collaborative project (#CanonShine) that celebrates images with a very personal meaning behind them. And you can be a part of it, too. Canon Shine invites amateur and professional photographers to submit a photo to the #CanonShine platform that really captures something important in their world.

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Aussie photographers Shine a Light on What Matters Most to Them

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By Lost At E Minor in New Photography on Wednesday 16 April 2014

They say ‘an image has the power to change the world’, and we know that better than most. Over the course of the past nine years, we’ve run 73,262 images on Lost At E Minor. 73,262! That’s a lot of power we’ve unleashed on the world. So we’re pleased to have partnered up with our friends at Canon to present a collaborative project (#CanonShine) that celebrates the ‘deeper meaning‘ of images. [Photo above by Shine A Light Canon Master, Mike Langford]

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Watch what happens when Irish performers are given an unexpected audience to showcase their talents to

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By Lost At E Minor in Video on Saturday 12 April 2014

Stage fright. We’ve had it at some point in our lives, usually when we’ve had to get up in front of an audience and wow them on the spot. But would that stage fright be worse or lessened if you didn’t have all day, week, or month to worry about it beforehand? That’s the interesting question our friends at Heineken set out to address when they tested the courage of a handful of amateur Irish performers by inviting them to what they THOUGHT was an intimate casting to showcase their unique talent. Ha! No way.

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Drawings by Kids with Serious Health Conditions Turned Into Magical Photographs – Starring Themselves

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By Lost At E Minor in New Photography on Wednesday 9 April 2014

In this ambitious and heart-wrenching project, Shawn Van Daele takes drawings done by children born or living with serious health conditions, and brings them to life as real photographs – starring the children themselves, showing them that Anything Is Possible. Indeed.

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Photo series on lead singers from the Melbourne leg of the Vans Warped Tour

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By Lost At E Minor in New Photography on Tuesday 8 April 2014

The Melbourne skyline provided a very different backdrop for this series on lead singers from the Melbourne leg of the Vans Warped Tour. Frontmen are typically captured against the backdrop of bright lights and smoke machines. However, the Frontmen series sees them against nothing but white, almost as though they were shot in a studio.

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Check out what happened in this Guest of Honor social experiment

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By Lost At E Minor in Video on Tuesday 8 April 2014

Last month Heineken put on a mind­blowing interactive theater show at New York’s The McKittrick Hotel. It was part play, part choose­your­own­adventure mindwarp, with an eclectic cast of characters who encouraged the audience to become a part of the show.

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My Creative World: video series profiling talented young Australians (ep 3)

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By Lost At E Minor in New Music on Saturday 5 April 2014

In partnership with our friends at Optus, we present the third in a three part Lost At E Minor video series that puts the spotlight on some young, handpicked Australian creatives, doing inspirational things within their chosen fields. We follow them through a typical day in their life, capturing magical moments of artistic expression and getting an inside perspective on what inspires and motivates them. [Watch the second video in the series here]

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There’s a virtual Uniqlo Line stretching across NYC

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By Lost At E Minor in New Events on Friday 21 March 2014

There’s a happening about to go down in New York – the opening of a special new ‘fashion meets art’ Uniqlo store – and you don’t even have to physically line up to be a part it. Though there is a line already forming for it – a virtual line. Yup, on March 28 our friends at Uniqlo are unveiling #SPRZNY with us and they’ve letting you in on the secret by simply using your Facebook or Twitter account to join the virtual line, which – at just under 18,000 members – is already stretching well around the, erm, virtual block.

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Dark Noir: the first 3D animated film from Brazilian illustrator, Rafael Grampá

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By Lost At E Minor in New Film on Thursday 20 March 2014

We’re always excited by new creative initiatives that push the boundaries a little and reveal new perspectives on old techniques. The short film, Dark Noir, does just that. It’s the first 3D animated film from acclaimed Brazilian illustrator, Rafael Grampá, and the product of #NextFrame, a collaborative project between Absolut, Grampá, and online users from around the world.

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My Secret Playlist by Hamish Rosser, ex-The Vines and Wolfmother

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By Lost At E Minor in New Music on Tuesday 25 February 2014

Not many grungy musicians have a past as both a chemical engineer and a rugby player, but former Vines and Wolfmother drummer Hamish Rosser does. Before joining the enigmatic buzzsaw three-piece The Vines, Rosser was also the skinman in a cover band, Sixties Mania. These are the songs that have most inspired him, in his own words.

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SPONSORED VIDEO: Revealing the most beautiful safety video ever made!

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By Lost At E Minor in Video on Thursday 13 February 2014

Air New Zealand have done it again (and again, and again). The airline is known for its knack of creating spectacular in-flight safety videos but this latest effort takes the cake (though it does have to be said: we are talking about supermodels here).

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Sponsored Video: the world’s most beautiful safety video!

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By Lost At E Minor in Video on Friday 7 February 2014

Trust our friends at Air New Zealand to do something brilliantly creative with the tired idea of the inflight safety video. We’ve seen Betty White and Tolkien themed videos. Well, this one tops them all. Next week, the Kiwi national carrier will be releasing what is already being dubbed the ‘world’s most beautiful safety video’. Yes, that’s right, ‘beautiful’ and ‘safety’ in the same sentence. Who would’ve thought?

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Sony’s Xperia range: Z1 and Z Ultra offer best designed Android options

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By Lost At E Minor in Tech on Thursday 6 February 2014

We got our hands on the latest gear from Sony in their Xperia Z1 and Xperia Z Ultra phones – and we’ve had a ball testing the big, beautiful, waterproof devices. Step on in to find out what we think about each of the Android offerings.

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SPONSORED VIDEO: Every man is legendary at something

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By Lost At E Minor in Video on Thursday 6 February 2014

It may sound obvious, but it’s worth re-stating: Every man is legendary at something. Yup, SOMETHING! That’s the basic premise of this clever commercial from our friends at Heineken, who, for the first time in its history, cast non-actors in its TVC to play the central protagonists.

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