Greta Hoffman Reader

Greta Hoffman

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Smell like a Man, Man: Old Spice revival

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By Greta Hoffman in New Trends on Thursday 15 July 2010

Waste hours of your precious time watching these ads featured in the awesome Wieden + Kennedy Old Spice revival. What’s more, from today, if you tweet a question to @Oldspice, you’ll get a personalised response from sexy beast and former NFL athlete, Isaiah Mustafa. It’s social media advertising at its best.

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Sofia Coppola’s Somewhere

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By Greta Hoffman in New Film on Monday 21 June 2010

Well, it looks like she may well have done it again. Music? Check. Location? Check. Once loved actor makes a comeback? Check. Sofia Coppola’s upcoming film, Somewhere, has all the ingredients for a hit. After watching the trailer ten times now, the December release date couldn’t seem further away. But then, good things do come […]

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Save the Beach

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By Greta Hoffman in Architecture on Friday 18 June 2010

While BP is off ruining our beaches, Corona is saving them, it seems. Isn’t it nice to know that not all corporations are BAD? Through the Save the Beach initiative, the beer brand has enlisted German artist Ha Schult to quite literally create a hotel made of rubbish. And it’s nothing to turn your nose […]

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Nation designed Like Stamp

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By Greta Hoffman in New Products on Thursday 10 June 2010

Facebook’s ‘Like’ stamp may be riddled with issues and controversies, but this real life one, made by design studio, Nation, is tres cool and relatively harmless. That is, unless you were to have one thrown at your head.

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Bart’s blackboard at London’s Work Club

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By Greta Hoffman in New Events on Tuesday 8 June 2010

I will not burp in class. I did not see Elvis. I will not encourage others to fly. Every six months, London agency, Work Club, invites an up-and-coming artist to come in and decorate the 22 metre wall that spans their office. This time round, illustrator Matt Williams (dressed as Bart Simpson) skated on in, […]

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Kevin Taylor

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By Greta Hoffman in New Art on Thursday 3 June 2010

San Francisco-based painter Kevin Taylor’s art can be perceived as both dark and ominous, or quirky and lighthearted — depending on your mood. His otherworldly paintings manage to tell stories without fitting to any narrative mould, inspiring a certain amount of imagination in the viewer. Looking at them, they remind me of childhood story illustrations, […]

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17th Biennale of Sydney

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By Greta Hoffman in New Design on Wednesday 26 May 2010

The 17th Biennale of Sydney is currently on, showcasing 440 works by 166 artists and collaborators from around the world. And nothing illustrates the international and eclectic nature of the collection better than the identity put together by London-based creative studio, Barnbrook. The modular design combines awkward typography, symbolism and forced bad kerning, layering them together to represent the diversity of the works and the unity of the collection. For design geeks, Creative Review has a very interesting read on the vision behind the identity and what makes it tick.

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Pimp your Macbook with these Fros and Mos

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By Greta Hoffman in New Fashion on Wednesday 26 May 2010

Creative agency Herraiz Soto & Co have just released a collection of Fros and Mos to aid in the pimping of Macbooks around the world. Stick With Me Baby promises to bring you fame and sex appeal, but above all, the ability to customize your laptop through a range of quirky and slightly wrong stickers. […]

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They Say Me Things

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By Greta Hoffman in New Illustration on Monday 24 May 2010

Australian-born artist, Dave Glass, has a passion for all things ridiculous. During his time living in Barcelona, he has harnessed things found in translation rather than lost, and put together a unique collection of words and art to reflect this. They Say Me Things is a project that collates the charming and nonsensical phrases he […]

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Print Club, London

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By Greta Hoffman in Cool Travel on Tuesday 18 May 2010

Nestled in the heart of East London, Print Club was set up in 2007 by Fred Higginson, Kate Newbold and Rose Stallard for budding and established screen printers to let their hair down and get their hands dirty.

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Eyjafjallajökull: an amazing time lapse video

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By Greta Hoffman in Video on Saturday 15 May 2010

We’ve heard plenty about the disruptions, chaos and inconvenience the Icelandic volcano no-one can pronounce has caused. Now it’s time for, quite literally, the silver lining. This stunning video from Sean Stiegemeier steps away from the ‘mediocre’ in a dramatic way. Coupled with music by Jonsi (of sigur rós), his partner Alex Somers and Peter […]

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