Advertise on Lost At E Minor
We welcome advertising inquiries from media agencies and brands wanting to connect with our highly targeted, creative-minded readership.
Lost At E Minor is an online publication of trends and pop culture. Since 2005, a worldwide team of editors and writers have kept their ear to the thumping ground of 21st century civilization in order to inspire our readers with their discoveries in art, music, photography, fashion, film, products, places, and more.
Recent advertisers on Lost At E Minor include:
adidas, Levis, Ford, Bacardi, Cadbury, Mazda, Chokito, Sony, Tic Tacs, Vans Sneakers, EMI, Universal Music, Stella Artois, Jagermeister, Scion and Samsung.
If you’ve booked a campaign and want information about how to supply the ads, you can find ad specs for Lost At E Minor here.
Subscribe to our occasional media partner newsletter
Weekly email publication
Our email publication — a filtered collection of the best discoveries featured on the site — is sent out a couple of times a week to over 22,000 opt-in subscribers. We feature a 300×250 ad four times in each issue of the newsletter and the sponsorship is exclusive for each issue.
Who are our readers?
Our readers consider themselves to be Peer Influencers (88%), well connected and engaged with their communities and the first within their social group to identify trends, brands, products, and ideas and introduce them to their larger network of friends.
Demographics
They are an even mix of male (53%) and female (47%) and work across a variety of professions, with a large proportion of them holding senior positions or running their own business (51% earn more than $50k; 25% more than $80k; 12% more than $120k).
Interests
They are curious, spontaneous, and actively engaged with culture and technology (56% regularly use the mobile web). They are young (39% 18-25; 36% 26-32) and creative, and use word-of-mouth recommendations to influence the tastes of those around them. They see us as their ‘friend in the know’, always keeping them ahead of the trends.
To inquire about advertising rates, or to receive a media kit, please send us a message via this contact form below:
With his dazzling electro-soul-jazz fusion, Jamie Lidell is quite the showman. He has a new album out — the dryly named Jim — and a head full of sparkling melodies to share. So we stopped him in his tracks for a chat. Read more
A good friend Devrryn Jenkins is a great artist. He uses a minimalistic approach to convey a deep message. One of my favorites works of his is the WALL piece. He uses a variety of Sharpies for his choice of medium, but the foundation for it all is knowledge and soul. Read more
How old must Kermit be now? Not to old to collaborate with skater-friendly retailer Supreme and photographer Terry Richardson. Kermit, who usually wears nothing, has been hooked up with some new threads to advertise the brand. It seems Kermit and Terry are the perfect work partners: they’ve even released a video clip documenting the shoot.
The Loveless Cafe, a little oasis on the outskirts of Nashville, is like a refuge for the disenfranchised, serving up good ol’ southern cooking to a legion of America’s finest. Read more
Our celebrity-saturated culture makes many of us irrationally hateful of the faces we see on our TV screens and magazine pages. Good thing there’s Celebrity PunchOut to let off some of that steam.
Black Eyed Dog is the project of Fabio Parrinello, a singer-songwriter from Varese, in northern Italy. His second album, Rhaianuledada (Songs To Sissy), brims with a brooding intensity, referencing the best British folk ballads of the past. Rhaianuledada (Songs To Sissy) was recorded at Vicolo Recording Studio in Sicily by Fabio Genco and was mastered by Luca Martegani in Varese. Listen to the track Honeysuckle Gal.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
When I first stumbled upon local label, MUSE by Good Mixer, in Bangkok, I knew I’d found something special. In an industry plagued by copycat designers struggling to find their own identity, you’ve got to admire the ones who have carved an original signature style. By taking unlikely inspiration from American football and mixing it with Eastern influences, the latest collection by designer Chaichon Savantrat plays masculine sportswear against exotic evening wear. Teaming structured shoulder silhouettes with free flowing fabrics, Savantrat uses a palette of black, white and red to showcase intricate embroidery. And with pieces for both men and women, he’s got both teams covered. Read more
WE'RE POSTING / SOME OF THE BEST
Cookie Boy’s creative cookie designs
I don’t eat cookies, so good thing Cookie Boy’s cookies are little pieces of art too pretty and cute to eat. Read more
Never ever, ever, ever, ever park here
Some friendly advice for the neighbours, who simply don’t get it, or street art? You decide which one it is.
Francoise Nielly’s Yellow series
Parisian visual artist Francoise Nielly brings technicolour to the forefront in her latest series, Yellow. Featuring thick impasto palette knife strokes and trippy neon hues, Nielly captures the vulnerable expressions of her muses to a tee. Read more
Honest Food Preparation Instructions
Yes, we’ve all been there: the chinese food from last week that still looks edible amongst the bare surrounds of an empty fridge. But really, we shouldn’t. Just let it be. Or College Humor will expose you! Read more
Mathematics? Leave me out. Fashematics? Now you’re talking! This gem of a site is a runway equation that adds up to a whole lot of wonderful.
Made from 100 percent organic cotton and eco-friendly, this super soft tee celebrates a sinister world of kaleidoscopic colours and ripples of psychedelia, of serenading Queens, of dancing flamingos, of unimaginable euphoria. It’s all the work of Sydney label, Das Monk and it’s available through the Lost At E Minor online store for just US$40. Now, there’s one hell of a Christmas present, even if we do say so ourselves!
If you have a Twitter feed that focuses on cool pop cultural things and you’d like to swap Tweets with Lost At E Minor and other like-minded Twitterers, drop us a note (with Tweet Swap in the title). We have a system in place and we’d like to have you in on it! [illustration by Brad Fitzpatrick]
FOLLOW US
DISCOVER MORE
SO...
SEARCH: Can't find what you're looking for? Do a search..
IS IT GOOD FOR YOU TOO?
We hope you're enjoying your time on Lost At E Minor, but it's not over yet. Got something to share? Tell us about it and we'll look to publish it. If you want to have your work featured on the site, we'd love to hear from you. Pssst, we also have an online store stocking some of the goodies we feature on the site.
If you're a media agency and want to use this platform to connect with our readership, then drop us a line and tell us about it. Oh yeah, and we do digital consulting for cool brands that want to reach the sort of demographic that visits this site.
