Advertise on Lost At E Minor
We welcome advertising inquiries from media agencies and brands wanting to connect with our highly targeted readership.
Lost At E Minor is an online publication of trends and pop culture. Since 2005, a worldwide team of editors and writers have kept their ear to the thumping ground of 21st century civilization in order to inspire our readers with their discoveries in art, music, photography, fashion, film, products, and places.
Ad Sizes
We have the following ad slots available on the Lost At E Minor website:
160×600
300×250
728×90
Format for web ads
File Size: 50k Max
Formats: Video, Flash 8 or under, GIF, JPEG
Maximum looping/animation time: 3 loops/15 secs.
Weekly email publication
In addition, our weekly email publication – a filtered collection of the best discoveries featured on the site – is sent out every Thursday to 12,200 opt-in subscribers. We feature a 728×90 ad in the publication, which runs four times each issue.
Format for email publication ad
Ad Size: 728 width x 90 height
File Size: 25k Max
Maximum looping/animation time: 3 loops/15 secs.
Formats: JPEG, GIF, Animated GIF
Who are our readers?
Our readers conisder themselves to be Peer Influencers (88%), well connected and engaged with their communities and the first within their social group to identify trends, brands, products, and ideas and introduce them to their larger network of friends.
Demographics
They are an even mix of male (53%) and female (47%) and work across a variety of professions, with a large proportion of them holding senior positions or running their own business (51% earn more than $50k; 25% more than $80k; 12% more than $120k).
Interests
They are curious, spontaneous, and actively engaged with culture and technology (56% regularly use the mobile web). They are young (39% 18-25; 36% 26-32) and creative, and use word-of-mouth recommendations to influence the tastes of those around them. They see us as their ‘friend in the know’, always keeping them ahead of the trends.
To inquire about advertising rates or to receive a media kit, please send us a message via this contact form:
Graham Carter, printmaker and co-founder of the Boxbird Gallery in Brighton, creates beautiful limited edition silkscreens. He has a new solo show slated to open at the Coningsby Gallery in London on August 30.
Every now and then you encounter a band whose sound cannot be confined to CD, Vinyl or a MySpace Music Player; a sound so incredible that it must be experienced first hand, in the flesh, where it can do some well-deserved damage to your eardrums. Sydney’s Dead Farmers are one of these bands. Read more
If you’re all a Twitter and Tweeting is your thing, then you might like to follow the new Lost At E Minor feed, which is an extension of the things we post about here. We get access to a lot of tips and information that we don’t always post about. But we will Twitter it. Yup, Tweets are fun and brevity is our friend. So if you have a Twitter account and you want to follow us, we’d love to have you on-board.
Springfield Punx is a great blog that features renderings of what your favorite comic book, cartoon, and movie characters (and a few late-night talk-show hosts thrown in for good measure) would look like as characters on the Simpsons.
I spent the formative first six years of my life in Wellington, New Zealand, a beautiful windswept city framed by a magnificent harbour in one direction and a stunning collection of green, rolling hills in the other. It was here, on a return visit many years later and deep amongst the clipped accents and ruddy faces of the weather-beaten locals, that I stumbled upon the vast catalogue of the then Dunedin based record label Flying Nun. And what a roster of acts they housed — The Chills, The Bats, The Clean, Tall Dwarfs, The Verlaines, and my favourite guitar-pop band, Straitjacket Fits. Read more
The perfect balance between shiraz and parmesan is what came to mind when we met Nat Denning, a fashion retailer and Michael, a retail shopfitter, who have combined to create Fallow, one of Australia’s most stylish and unique boutiques. Read more
It’s hard not to sigh at another vector face or skull and diamond combo. I’m guilty of skull overindulgence myself. But Six Letter Word — aka illustrator, Diogo Potes — balances skulls with other macabre themes to create art that actually looks fresh and interesting. Read more
WE'RE POSTING / SOME OF THE BEST
James Blagden’s neon fantasies
New York illustrator James Blagden’s work is so wonderfully trippy, I feel like I need to wear shades and a top hat when looking at them just to do them justice. Read more
I’m a sucker for just about anything to do with printmaking. UK illustrator Jonny Hannah makes a very strong case. Busy, colorful, spontaneous and brimming with inspiration, THIS is the stuff amazing is made of. Read more
Japanese designers Keiichi Muramatsu and Noriko Seki founded the Tokyo-based fashion label, Everlasting Sprout, in 2005, based on their mutual interest in knit design. Each intricate creation in their Spring/Summer 2009 range took up to a week for them to construct. Read more
Argentine illustrator Poly Bernatene miraculously creates many of his beautifully textured, painterly images in Photoshop. Despite his twenty-first century method, his illustrations achieve a sort of timelessness that is bound to mesmerize children for years to come. Read more
Guido Daniele’s amazing hand painted animals
Italian artist Guido Daniele creates the most surreally brilliant portraits of wild animals using little more than body paint and a hyper-realistic imagination. Read more
We have a Major Lazer prize pack to give away to a randomly selected LAEM subscriber featuring a Guns Don’t Kill People, Lazers Do t-shirt, vinyl and CD. To be in the running, simply be a subscriber and tell us why you want it. Read more
From this artist selection of t-shirts comes this Michael Gillette illustrated t-shirt, limited edition and distributed in a vinyl sleeve, with a biography of the artist on the back of the sleeve. Each tee is numbered and signed by the artist, and comes in organic cotton. Read more
DISCOVER MORE
SO...
SEARCH: Can't find what you're looking for? Do a search..
IS IT GOOD FOR YOU TOO?
We hope you're enjoying your time on Lost At E Minor, but it’s not over yet. Got something to share? Tell us about it and we'll look to publish it. If you want to have your work featured on the site, we'd love to hear from you. Or if you’d just like to talk amongst yourselves, that’s cool too. Pssst, we also have an online store stocking some of the goodies we feature on the site.
If you're a media agency and want to use this platform to connect with our readership, then drop us a line and tell us about it. Oh yeah, and we do digital consulting for cool brands that want to reach the sort of demographic that visits this site.








