Whether you’ve got your hands full with grocery bags, sports equipment, picnic stuff, or you could simply be cleaning out your garage—if you think about it, there are actually quite a few times when you won’t have both your hands available as you try to load things into your vehicle.
Enter: Volkswagen’s ‘Easy Open Trunk’ feature. It’s essentially a sensor that lets you “sweep your foot under the rear bumper” to pop open the trunk.
It’s a nifty little function, but we’re particularly interested in the advertising campaign Volkswagen launched for it. The print ads were done by powerhouse DDB Berlin:
Those look sweet, but we also love the videos:
Even when they’re straightforward:
Volkswagen’s long had a knack for clever campaigns. Remember those vintage ads for Beetles? Even the new ones aren’t too bad:
It seems they haven’t lost the magic touch.
To see the No Hands, No Problem print ads full-sized, click the link below.
Via Digital Synopsis