It’s always a wonderful thing to watch a brand grow right before our eyes.
Over a decade since the trio of Chad Hurley, Steve Chen, and Jawed Karim created YouTube, the video sharing website has gone on to change the lives of perhaps billions of people across the world. From the viral clips that pop up on our social media feeds every day, to finding long lost movie scenes, and of course getting free music – the service has become an integral part of our digital lives.
And so it came as no surprise that a company that’s become so big decided to have its own typeface: YouTube Sans.
“Inspired by the design of the company’s play button logo,” wrote Design Week, “YouTube Sans has been designed by brand consultancy Saffron, in collaboration with YouTube’s user experience (UX) team and type foundries Letterjuice and URW++… The sans-serif typeface aims to be ‘quirky and expressive’ as well as ‘simple and bold’.”
The inspiration from the play button is evident in “round shapes to match the curves of the icon” and the “diagonal cuts” of the triangle. We’re particularly in love with the lower-case f, i, l, and t.
They’ve also gone as far as redesigning the original play button, “incorporating it into the YouTube Sans font family so that it can be typed like any other letter.”
YouTube Sans will be used for YouTubeTV, a new live television service from the company.