After hearing the fervent clamour of fans on social media, Starburst has launched all-pink limited edition packs this past April.
A very wise man once declared, “My mama always said, ‘Life is like a box of chocolates. You never know what you’re gonna get.’”
Yet the good people of Starburst feel that not knowing how many pink sweets we’re going to get in a given pack is probably too much uncertainty for the current times. Accordingly, they’ve decided to produce a limited edition of packs containing only strawberry flavoured pink chews.
Yep, no more hunting through tons of orange and yellow squares for the elusive pink grail. The all-pink packs will be available in a single stick for $0.99USD and in the larger bags for $3.19USD. You can purchase them at retailers including Amazon, Walgreens, Walmart, Target, Kroger, H-EB and Meijer.
Senior Director of Confections at Wrigley Mr Matt Montei told Mashable the idea was completely inspired by social media.
“On social media we’re seeing people talk about pink Starburst more than any other flavour; there’s even a meme about being treated ‘like a Pink Starburst,'” Montei said. “The Pink conversation and fanfare has continued to grow so we decided to act.”
Since 2008, Starburst has produced the “FaveReds” which are a mixture of red and pink sweets, but for hardcore fans it seems that is not enough.
Michelle Green, spokesperson for Starburst, said to USA Today, “While everyone has a favourite flavour or colour of Starburst, pink has always risen to the top for our fans. From memes about relationships to sharing photos of excitement when getting a pink Starburst, over half of all references to Starburst on social media are about pink Starburst.”
Looks like memes can go far after all.