She’s basically all of us in an H&M dressing room. Lowri Byrne, a student at Plymouth University, has criticised H&M over their ridiculous clothing sizes. The 22-year-old recently tried out a size 16 dress and found it uncomfortable – even though she was just a size 12.
She posted the criticism on Facebook, which many related to judging by the thousands of shares it has received.
“Please sort your sizes out because this is absolutely ridiculous. I’m a size 12 and small busted and today in a H&M store I had to ask if this dress came in a size 18 (it didn’t…),” she wrote to H&M.
“The dress I have on in these photos is a size 16, and I could barely breathe.
“Not only was this annoying because I wanted to buy this dress, but so many women take what size dress they buy to heart. If I was one of these girls (thankfully I’m not) requesting a size 18 dress would seriously devastate me.
“When I asked if this dress came in a 18 the store assistant said, ‘Ahh, yeah, you have to go up a couple of sizes with these.’
“A couple?!? Going up three to four sizes surely should make you realise that you need to seriously sort out sizing.”
In an interview with BBC, Byrne explained that the brand’s absurd sizes could drive customers away, as well as make an impact on anyone’s self-esteem.
“My message to H&M is to consider the effects of this issue on women who are size 16 and above and do have issues with their body image,” she says.
“I am a size 12 and had to ask for a size 18, so what would a woman who is a size 18 do in that situation?”
In response, H&M released a statement: “It is only ever our intention to design and make clothes that make our customers feel good about themselves, any other outcome is neither intended nor desired.
“H&M’s sizes are global and the sizes offered in the UK are the same in all the 66 markets in which we operate in and online. As there is no global mandatory sizing standard, sizes will differ between brands and different markets.
“Our dedicated, in-house sizing department works according to an average of the sizes and measurements suggested by the markets we operate in. H&M sizes are continually reviewed by our in-house sizing department.”
This isn’t the first time an unhappy shopper has complained about the Swedish company’s sizes via Facebook.
Claire Coleman complained that her 14-year-old daughter’s size 12 jean shorts could only fit a child half her age. Charlie Wade, meanwhile, said that the slim fit size 12 trousers could only reach her knees. As for Ellis Bull, she said she’s a size 10 but had to get shorts in size 16.