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This slum got a paint job, now it’s called the ‘rainbow village’

What was once a no-man’s land is now Indonesia’s newest tourist attraction – all thanks to a lot of creativity and AUS$29K (US$22K) worth of paint.

Kampung Pelangi, which literally means ‘Rainbow Village’, is a 223-house suburb that was recently repainted in an effort to shed its poor image and drive up tourism. The local council provided the funding, and the residents did the rest, painting each house a minimum of three different colours and putting murals everywhere.

Judging by these vibrant photos, it looks like the project was a complete success.

Bukan siapa yg qt kenal pling lama,yg dtang pertama ato yg pling perhatian.Tpi ttang siapa yg dtang & tdak pergi… Eaakk… #kampungpelangi #likeforlike #like4like

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Now the town is being flocked by tourists eager to snap photos to post on Instagram. “We saw the pictures on Instagram before we decided to come here. It is truly awesome!” one tourist said.

Nek misale urip mu kurang berwarna.. cobo dolano mrene.. 🎨 . . . . . . . . . #kampungtridi #kampungtridimalang #kampungpelangi #visitmalang #exploremalang #goesmalang #malang #malanghits #myexplorer #ootd #mbolang #damnilovemalang #damniloveindonesia #parapetualang #parapejalan #idpetualang #nvlindonesia #nvljatim #yicam #yicamera #warnawarni #indonesiaituindah #instaphotography #instaadict #instaadventure #instagram #like4like #like4follow #likeforfollow

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The renovation was the idea of a local high school principal who was inspired by a similar project in three other villages.

“Hopefully, Kampung Pelangi will be the biggest one in Indonesia and offer a new tourist attraction in Semarang,” the educator said.

The Kampung Pelangi aka. Rainbow Village. The rainbow village in Indonesia, called Kampung Pelangi, is trending on social media after a government-funded project transformed it into a vibrant Instagram hotspot. The once struggling village, originally named Kampung Wonosari, located in Randusari in the South Semarang district, was considered a slum before the local government officials decided to turn things around. – #6s #kampong #slumarea #kampungpelangi #semarang #blusukanSMG #streetventurejkt #makkiimages2017 #cnnindonesia #cnntravel @cnntravel

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With tourism revenues shooting up and local businesses thriving, the government already has plans of cleaning the nearby river and painting more houses.

I guess you could say the future looks bright for this small town.

#selfie #kampungpelangi #semaranghebat #DISTARUHEBAT #wisatasemarang #visitsemarang

A post shared by Achmad Syarifudin (@jalidin) on

The Kampung Pelangi aka. Rainbow Village. The rainbow village in Indonesia, called Kampung Pelangi, is trending on social media after a government-funded project transformed it into a vibrant Instagram hotspot. The once struggling village, originally named Kampung Wonosari, located in Randusari in the South Semarang district, was considered a slum before the local government officials decided to turn things around. – #6s #kampong #slumarea #kampungpelangi #semarang #blusukanSMG #streetventurejkt #makkiimages2017

A post shared by Safir Makki (@safirmakki) on

Semakin sederhana gaya hidup seseorang, semakin sedikit barang yang dibutuhkan untuk membahagiakan dirinya. . . . #kampungpelangi #kampungwarnawarnimalang #kampungtridi #jodipan #malang #malanghits #color #warna #art #picture #fotografer #travel #likeforlike #likes4likes #likeforfollow #city #architecture

A post shared by بسم الله الرحمن الرحيم (@zulhamdwisaputra) on

Semarang wajah baru Pic : @chalishak #pemkotsemarang #semarangkota #semarang #kampungpelangi #kampungpelangisemarang

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Jane meh nulis caption kata puitis tapi Wedi Nek rak nyambung hahaha, yowis ngene wae!! #aku #vsco #vsco📷 #vscocam #kampungpelangi #ambarawa #kabsemarang #semarang #semarangan #malemodel

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Via Ufunk

About the author

Inigo is a writer and graphic designer from Manila, Philippines. He is a soldier of love who will carry you on his strong back of awesomeness when the zombie apocalypse arrives.

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