A prefecture in Japan has launched a promotional music video so annoying, yet so viciously addictive, it will eat your soul and make you hum its tune for the rest of your life.
Akita is a Northern Japanese prefecture located in the Tōhoku region. The area is popular among tourists for their hot springs and numerous seasonal festivals, as well as being the birthplace of the ultra cute Akita dog breed.
To increase tourist arrivals, authorities have come up with the genius idea of creating a promotional music video, featuring a song built entirely from the barking of Akita dogs.
Although the idea is quite ingenious – and the video already has more than a million views on YouTube – the result feels as if David Lynch was trying to do comedy.
The music video features female pop stars with superimposed dog heads dancing and singing strange lyrics like, “I wanna make you love me, I’ll be waiting for you at MOFU MOFU full throttle, I will embrace your heart with my fluffy arms.”
According to the video itself, MOFU MOFU means, “A mimetic word that represents a state of fluffy softness and warmth, like the fur of an Akita dog. This state is so strong that people find themselves wanting to touch the fur.”
A few months ago, the city of Shibushi also made headlines by commissioning an ad to promote their eel industry. Their commercial featured a young girl in a swimsuit turning into an eel only to be grilled and eaten.