According to studies, 44% of children don’t wear a helmet while riding a bike. So what does it take to coax them into putting on some headgear? Toys, of course.
Simon Highby and Clara Prior, two creatives at ad agency DDB’s Stockholm and Copenhagen offices, have come up with a helmet inspired by a LEGO minifigure.
Part of Highby’s MBA thesis, the pair wanted to design a helmet that kids would wear without feeling forced. So they worked with Danish design company MOEF, and 3D-printed what looks like Justin Bieber’s old hairstyle.
Kids and adults everywhere are already excited to use the unique safety gear, but unfortunately, the product remains a prototype. When asked if they’re willing to have someone else produce these, Highby told Metro, “I would love to do that. We just don’t know who right now.”
Check out how the LEGO-inspired helmet was made in the following video.
Via Bored Panda