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Ear makeup is actually a new trend on Instagram

A new beauty trend is catching fire over on Instagram, where users are drawing lines or dipping glitter on their ear lobes to stand out. It’s a simple but bold statement, and a neat substitute for heavy multiple earrings.

According to InStyle, the concept started two years ago during Anthony Vaccarello’s runway at Paris Fashion Week. It later caught on this year when Louis Vuitton and Open Ceremony used ear cosmetics during their respective shows.

Now the trend is all over social media, thanks to French makeup artist Violette Serrat’s designs featuring golden ears paired with matching earrings, and ear outlines coloured with metallic purple glitters.

We’re not sure what to make of this yet. It’s pretty creative and daring, like something straight out of a sci-fi film. But then again, ears are weird – especially if you stare at them long enough.

What do you think about ear makeup? Let us know in the comments. We’re all… ears!

One of my favorite shot by @alexandrautzmann for @crfashionbook styled by @constanceferal #makeupbyviolette #gold

A photo posted by Violette (@violette_fr) on

💥 Warm pink tones and silver ear on @anais_pouliot for @glamourmag shot by @miguelreveriego 💥 with beauty queen @yingchunyc hair by @adammarkarian nails by @aliciatnails styled by @jdos___ thank you @pcrnyc 🤗 #makeupbyviolette

A photo posted by Violette (@violette_fr) on

#earmakeup #newtrend #ears #decoration #testingearmakeup #beautytrend #trends #anthonyvaccarello #earcuff #makeuplover

A photo posted by Laura Bosley (@vanillalizard) on

#Earmakeup, het nieuwe beautyding👂🏼💄 Niet de beste look voor mij maar toch nog wel een beetje trots #nosejob Visagie: Priya Mahabier Fotografie: Salvador Pozo

A photo posted by Nika Hiemstra (@nikahiemstra) on

Via InStyle

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