The open-mindedness of the 21st Century means that defining fashion as either ‘male’ or ‘female’ is becoming a thing of the past. Genderless models have become popular, especially in Japan.
The genderless kei (meaning ‘style’) is a Japanese sub-culture of heterosexual men and women (guys, mostly) who dress in androgynous clothing.
For them, the act of painting their nails, wearing makeup and cute clothes is not about being gay or straight. Instead, it’s is a rejection of the notion that clothes must have a gender. It’s a fashion choice, nothing more.
“We all just wear coloured contacts as a normal thing, lots of boys wear makeup and do their nails, and I see lots of boys wearing platform shoes,” says Toman from the Japanese band XOX.
“People look at me, like, ‘What is this guy gay or something?’ I think there are pros and cons to it, even today, but it’s become so widespread now that before long it’s going to be considered something totally normal – or that’s how I want to make it.”