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A clock so beautifully simple, it has raised over $100K on Kickstarter

On Kickstarter, people have pledged more than $109,000 for a clock. Made by designer Scott Thrift, the Today clock isn’t like most timepieces.

Instead of displaying numbers, it has a stunning gradient representing dawn, noon, dusk, and midnight. Its single hand moves slower too, revolving only once in a span of 24 hours.

It’s like looking at the clouds from 30,000 feet up, giving you that feeling of limitless potential.

By reducing anxiety-inducing elements – like the numerals, the extra hand, and the ticking – Scott hopes to change how we perceive time. While traditional timepieces make us rush through the day, this version reminds us “to make space for all of the things in life that cannot be counted”.

“I’ve lived with Today since last summer, and now I wonder how I ever lived without it. Today inspires a sense of renewal, calm, and perhaps most importantly, balance,” wrote Scott.

“Today has helped me regulate my sleep patterns and resonate with the idea that every day is a gift.”

You can find out more about the Today clock over here.

Via My Modern Met

A clock so beautifully simple, it has raised over $100K on Kickstarter
A clock so beautifully simple, it has raised over $100K on Kickstarter
A clock so beautifully simple, it has raised over $100K on Kickstarter
A clock so beautifully simple, it has raised over $100K on Kickstarter
A clock so beautifully simple, it has raised over $100K on Kickstarter

About the author

Inigo is a writer and graphic designer from Manila, Philippines. He is a soldier of love who will carry you on his strong back of awesomeness when the zombie apocalypse arrives.

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