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Ugly produce is delivered right to your door every week and helps combat food waste

A brilliant social venture in California is taking all the ‘wonky’ looking fruits and vegetables that never get sold, and selling them at up to a 50% discount.

The venture was founded by three food entrepreneurs who are passionate not only about food but about food waste. When they found out that 20% of the food grown in the US never makes it off the farm, they knew they had to do something about that.

Imperfect Produce is a produce subscription service that takes all the ‘cosmetically-challenged’ fruits and veggies from local farms and finds homes for them!

Currently, a 10 – 14lbs. box of mixed produce will only set you back $12.

So far Imperfect Produce only delivers to cities in the Bay Area of California, but I’ve got my fingers crossed this becomes a worldwide venture so we can all enjoy some ‘wonky’ fruit and veg, reduce food waste, and save a few bucks!

Welcome to all of our new friends venturing through from @nytimes who also took this amazing photo of CEO Ben Simon with some of our #uglyproduce. Currently we serve the East Bay of California soon to expand into the city of San Francisco and beyond! We are #thankful for all of our fans who have been with us over the past couple of months. You make this happen. @uglyfruitandveg #uglyfruitandveg #vegan #vegansofig #plantbased #plantstrong #plantpower #fruit #vegetarian #vegetable #raw #rawvegan #rawveganism #healthy #healthychoices #oakland #grocery #veganfoodshare #urban #farm #sustainable #csa #berkeley

A photo posted by Imperfect (@imperfectfruit) on

Because #butternutsquash hate conformity and love showing off their #curves. This week. Imperfectproduce.com #uglyproduce #uglyfruitandveg #nofoodwaste #thanksgiving #vegan #vegansofig #plantbased #plantstrong #plantpower #fruit #vegetarian #vegetable #raw #rawvegan #rawveganism #healthy #healthychoices #smart #fastfood #fresh #local #veganfoodshare #urban #farm #sustainable #csa

A photo posted by Imperfect (@imperfectfruit) on

Because sometimes all you need is a handful of sass. #carrot #uglyfoodfriday #uglyfruitandveg #uglyproduce #vegan #vegansofig #plantbased #plantstrong #plantpower #fruit #vegetarian #vegetable #raw #rawvegan #rawveganism #healthy #healthychoices #fresh #farmersmarket #salad #budget #grocery #veganfoodshare #urban #farm #sustainable #csa

A photo posted by Imperfect (@imperfectfruit) on

♡ POTATO ♡ #uglyfruitandveg #uglyproduce #tastenotwaste #vegan #vegansofig #plantbased #plantstrong #plantpower #fruit #vegetarian #vegetable #raw #rawvegan #rawveganism #healthy #healthychoices #smart #fastfood #farmersmarket #salad #budget #grocery #veganfoodshare #urban #farm #sustainable #csa

A photo posted by Imperfect (@imperfectfruit) on

Via Laughing Squid

About the author

Rachel Oakley is an Aussie writer based in NYC with an obsession for the creepy, cool and quirky side of life. Some of her main passions include philosophy, art, travel, and sarcasm.

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