In 1978, artist and photographer Mark Gubin and his assistant were having lunch on his roof when the latter noticed how the house stood in the flight path of planes headed to Milwaukee’s Mitchell International Airport. She told him to make a welcome sign, and so he did, except it read, ‘Welcome to Cleveland’.
The misleading sign has since then caused panic and confusion amongst airline passenger, making them believe they’re landing in the wrong place. ‘There’s not a real purpose for having this here except madness’, Gubin said. ‘Which I tend to be pretty good at’.
The sign made news back in the day, appearing in newspapers, TV, and even The Tonight Show with Johnny Carson. He even got a letter from then-City Council President Ben E. Johnson, telling him that the sign was causing quite the ruckus – though the city didn’t plan to take any action. With no one else objecting to his hilarious sign (including the airport and airline officials), Gubin let his artwork be, retouching it whenever he has an extra can of paint lying around.
‘It was all tongue-in-cheek, just for fun. Living in the world is not a dress rehearsal’, said Gubin. ‘You better have fun with it’.
— GQ Magazine (@GQMagazine) June 12, 2015