by Milo Sumner in New Food and Packaging on Monday 18 August 2014

Let’s face it, everybody thinks they’re pretty damn cool after a few drinks. Truth is that alcohol only really serves to make you FEEL more like this guy, and LOOK more like this guy

If only booze marketing wasn’t so effective, we might have more of a chance. But no, the world of consumer alcohol has us firmly in it’s grips with trendy names and slogans that promise you make your nightlife more entertaining and the people you sleep with more attractive.

Blogger Princelessdiaries has cottoned on to this and recently posted an hilarious series of prominent alcohol brands, photoshopped to have more honest titles. Our favourite is ‘New BFF’s’ Vodka.

Via Total Sorority Move