by Rachel Oakley in New Food and Packaging on Friday 15 August 2014

We all know by now that eating too many fried foods will eventually catch up to us. So what’s the next best thing? Deep-fried fitness! Hilarious copywriter Claire Wyckoff has created a series of delicious foods that start off incredibly healthy, but end up a little backwards thanks to some rather hearty frying techniques.

Wyckoff explains that ‘The road to fitness is steep enough. Let’s recline it a little’, right before presenting us with her favourite snacks: deep-fried powerbars, bacon-wrapped, deep-fried vitamins, deep-fried granola, and my personal favourite–deep-fried green tea. These foods might sounds completely ridiculous and even look ghastly, but who can resist something deep-fried? Really.

Via Claire Wyckoff